will technology save the swiss economy ?
DESCRIPTION
Will Technology Save the Swiss Economy ?. Zurich, Sept. 27, 2008 Prof. Dr. Fritz Fahrni. Job Positions in Switzerland 1991 - 2005. Total: +2.6%. Tertiary Sector: +13,5%. Number of Jobs in Thousands. Secondary Sector: -19,4%. Primary Sector: -8,3%. Quelle: Bundesamt für Statistik. - PowerPoint PPT PresentationTRANSCRIPT
EidgenössischeTechnische HochschuleZürich
Will Technology Save the Swiss Economy ?
Zurich, Sept. 27, 2008
Prof. Dr. Fritz Fahrni
EidgenössischeTechnische HochschuleZürich
Job Positions in Switzerland 1991 - 2005
Quelle: Bundesamt für Statistik
0
500
1000
1500
2000
2500
3000
3500
4000
4500
1991 1993 1995 1997 1999 2001 2003 2005
Secondary Sector: -19,4%
Tertiary Sector: +13,5%
Primary Sector: -8,3%
Total: +2.6%Total: +2.6%
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EidgenössischeTechnische HochschuleZürich
Job Positions in Switzerland 2006
Tertiary
Sector: 72% Secondary Sector: 24%
Primary Sector: 4%
Employed Persons: 3‘974‘000
Unemployed: 125‘000 (3.1%)Quelle: Bundesamt für Statistik
EidgenössischeTechnische HochschuleZürich
Job Positions in Switzerland 2006
Tertiary
Sector: 72%
Secondary Sector: 24%Primary Sector: 4%
0 100 200 300 400
Rest
Textilgewerbe
Druckgewerbe
Lebensmittel
Chemie/ Pharma
Baubranche
Metall-Maschinen-Elektro
Quelle: Bundesamt für Statistik
Jobs in 1000‘s
EidgenössischeTechnische HochschuleZürich
Headlines in the „Old Economy“
Slow Growth
Low Tech
Du
st covered
Salary dumping
Restructuring
Mergers
Transfers abroad
non-attractive
Closing down
EidgenössischeTechnische HochschuleZürich
Headlines in the „New Economy“
12191e
Goggle
Inte
rnet
Microsoft
B to V
Skype
Com·
AOLNetscape
Nano
dynamic
Growth
Bio
Gen
omic
s
EidgenössischeTechnische HochschuleZürich
„Old Economy“:Markets for Basic Human Needs (Maslow)
12197-e
Communication Mobility Energy ...
Food Clothing Housing Health Safetyphysiological
spiritual/philosophical
Self-fullfilment
Leasure timePleasure Recognition...
...Adventure
EidgenössischeTechnische HochschuleZürich
„New Economy“
Linked to „New Tech“ / „High Tech“:• Information Technology• Communication Technology• Nano Technology• Bio Technology
Linked to the Future / Expectations• High Growth• High Valuation• Volatility / Bubble• Fear / Anxiety
EidgenössischeTechnische HochschuleZürich
Characteristics
The „Old Economy“ The „New Economy“
• Satisfies BasicHuman Needs= Sustainable Markets
• Makes Use of Old and New Technologies
• Makes Use of New Technologies
• Creates New Needs = Growth Markets
• Replaces Estabished Products &Processes
• Rejuvenates Established Products, Systems &Processes
EidgenössischeTechnische HochschuleZürich
Will Technology save the Swiss Economy?
„Healthy (alive) Economy“:
„Continuous Storms destructing existing Structures
through (disruptive) Innovations"(Schumpeter,1911)
„Traditional Industrial Job Positions“ will continue to decrease
EidgenössischeTechnische HochschuleZürich
The Role of Enterprises
Profitable Enterprises
are
THE
Creators of Jobs
EidgenössischeTechnische HochschuleZürich
Effectivity = “to do the right things”
VisionObjectives
VisionObjectives
Effectivitythrough close
customer relations
EidgenössischeTechnische HochschuleZürich
Effectivity(2a): Where to find the „Right Things“
12108e
Sources: Daimler-Chrysler und 3M
Comfort-Trendin Cars
Memory Seat
Market-Pull
Source: DaimlerChrysler
Glue Technology
Post-It
Technology-Push
Source: 3M
EidgenössischeTechnische HochschuleZürich
-Market Pull
Effectivity(2b): Where to find the „Right Things“
Wireless phone
Cable hinderscomfort
14006
-TechnologyPush
unused capacity
SMS
I love you,Darling
EidgenössischeTechnische HochschuleZürich
Exciting Quality
Performance Quality Basic Quality
Degree of customersatisfaction
Fulfillment of requirements
Effectivity (1): to find the „Right Things“
Excited Customers
EidgenössischeTechnische HochschuleZürich
Effectivity (3) = to do the Right Things
12129a-e
To recognize
Customer‘sNeeds
Success
=
To putto use
Technology
x
Market x Technology = Success
EidgenössischeTechnische HochschuleZürich
Efficiency = “to do things right”
VisionObjectives
VisionObjectives
Efficiency Effectivity
= Closecustomer relations
EidgenössischeTechnische HochschuleZürich
Efficiency: Drive for Operational Excellence
„old“ working places disappear
„new“ working places are created
„Healthy Economy“
EidgenössischeTechnische HochschuleZürich
Efficiency = „to do things right“
more percise / faster / cheaper / nicer /…..
„better use of ressources“
Efficency is the Survival Mode (Necessity)
for Enterprises
EidgenössischeTechnische HochschuleZürich
Innovation = “to realize dreams”
VisionObjectives
VisionObjectives
Efficiency Effectivity
= Closecustomer relations
Innovations
EidgenössischeTechnische HochschuleZürich
Economy: to innovate / grow or to die
EidgenössischeTechnische HochschuleZürich
10589e
-50,0%
+50,0%
-50,0%
+50,0%
Annual Change in R&D intensity (92-97)
Annual Change in Market Value(Standardized, 95-99)
Source: Mercer
How much may R&D cost?(a true but may-be not quite scientific study)
EidgenössischeTechnische HochschuleZürich
?
14605
Economy: to innovate / grow or to die
EidgenössischeTechnische HochschuleZürich14005
Technologies change the World, the Enterprises & Us
EidgenössischeTechnische HochschuleZürich
Swiss Venture with worldwide recognition
EidgenössischeTechnische HochschuleZürich
Wellenkraftwerk 1
EidgenössischeTechnische HochschuleZürich
EidgenössischeTechnische HochschuleZürich
Time
Min
iatu
riza
tio
n a
nd
co
st
red
uc
tio
n
(2) PCs
(3) Mobiles
(4) Smart Things
(1) Mainframe
Innovation: ICT - Tomorrow‘s World
EidgenössischeTechnische HochschuleZürich
Corporate Culture = “to set the context”
VisionObjectives
VisionObjectivesCorporate Culture
Efficiency Effectivity
= Closecustomer relations
Innovations
Profitable Enterprises are the Job Creatiors
EidgenössischeTechnische HochschuleZürich
12133e-3
Leader
vision
intuition
conviction
determination
courage
Do the right things
Manager+
objectives
allocation
knowledge
perseverance
organisation
Do things right
+ Communicator
Make them known
The Entrepreneur
EidgenössischeTechnische HochschuleZürich
Corporate Culture
12041e
Management Styles
C ommand
C ontrol
C orrect
„Under Pressure“
C ontext
C ulture
C ommunication
„Innovative“
C hallenge
S upport
F eedback
“Challenge”
EidgenössischeTechnische HochschuleZürich
Corporate Culture Values and Attitude
12099-2be
innovative
competent
understandable
on-time
with self-confidence
accountablelearning
SuccessfulEnterprise
EidgenössischeTechnische HochschuleZürich
Technology enables / helps
Will Technology save the Swiss Economy?
However, Technology alone will not do!
• To find the „Right Things“ Effectivity
• To do „Things“ right Efficiency
• To realize „Future Possibilities“ Innovation
• To set a „Creative Context“ Corp. Culture