will bigger data mean bigger problems or opportunities?
DESCRIPTION
Matt Keylock, SVP, Media Partnerships, dunnhumby led a panel at Boston's Future M Conference on October 26, 2012. Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?TRANSCRIPT
Will Bigger Data Mean Bigger Problems or Opportunities?
TALK ABOUT US USING
#FUTUREMTHE EVENT
#BigDataBoston
Big Data tidal wave is upon us. But what is Big Data?
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Digital technologies flood us with data
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The amount of data we create is multiplying
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48 hours in 2011
From dawn of civilization until
2003
48 hours in 2020
#BigDataBoston
As data multiplies, so does its complexity
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But, it can also be a problem
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We know how to use data to keep score
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But not very good at knowing customers
How can marketers keep pace and plan for the future?
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• Big Data Today and Tomorrow
• Competition for Data
• Consumer Power
• Impact on Advertising & Media
• Online Meets Offline
• The Future of Commerce and Currency
• The Future of Personalization
• Common Truths & Principles
We’ll discuss:
Discussion leaders
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Paul Hunter - COO
David Spitz - EVP, Business & Platform Development
Dan Salmon - Equity Research Analyst, Advertising & Marketing Services
Matthew Keylock - Senior Vice President, Media Partnerships,
Rob Holland - General Manager, DLX Consumer Products
#BigDataBoston
Tweet your questions to @dunnhumby
#Data2Knowledge
#BigDataBoston
#FutureM
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Paul Hunter
@David_Spitz
@pdsalmon
@mattkeylock
@hollandrvh
#BigDataBoston