wilhelm oesterberg-nordic game conference 2012-why making social games doesn't have to suck
DESCRIPTION
Why Making Social Games Doesn’t Have to Suck Among some students, gamers, and developers, social games are low in status, probably due to regrettable excursions into early versions of Farmville. But a world of change has taken place since then. This talk looks at some of the differences, from a development standpoint, between social games and traditional games - and presents the top 5 reasons social games are fun to develop.TRANSCRIPT
Why making Social Games doesn‘t have to suck
Wilhelm ÖsterbergSr product manager
2
Wilhelm ÖsterbergSr PM, Wooga
About Wooga
Founded in January 2009
Based in Berlin
International team of over 190 people from 30 nations
7 games on Facebook, 1 mobile title
70% of users are female
About 43 million MAU and 10 million DAU
6
„Games for everyone“
Vision:
WMSGDHtS: Top Five
Make games for the other 80%
9
10
11
12
13
Traditional gamer platforms
How many MAU?How many DAU?
15
966466Total sold, worldwide in millions
16
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Games of Chance
Games of Skill
Games of Labour
3 types of games
spam games
Zynga University of
Computer game Knowledge
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
„Cities are all the rage now – the game has to be in a city!“
Executive #1
27
Game team
„Ok guys, let‘s make an awesome game!“
„Our shareholders demand results – have it done by Jan 31st!“
Executive #2
„Our new survey shows that users hate playing in cities. Cut that!“
Executive #3
„Don‘t have too much flying, it will compete with our other games.“
Executive #4Customer
„Hey! There has to be lots of flying, so that it fits with our movie!“
28
MW Screenshots 1
29
Weekly iterations based on analytics
30
31
32
Monster World 1 year B-day
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
Learn fast
35
Small changes can have a huge impact!
36
Small changes can have a huge impact!
37
+22%
Small changes can have a huge impact!
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
Learn fast
Play the game of making games
39
Step
New users (last 24h) 38.863
01 - Flash begin (0%) 93,0%
02 - Flash complete (100%) 86,5%
03 - Tutorial – first harvest completed 82,7%
04 - Tutorial – first planting completed 82,5%
05 - Tutorial – Mr T’s magic applied 81,1%
06 - Tutorial – second harvest compl. 79,8%
07 - Level 2 reached 79,6%
08 - Tutorial completed (plowing) 79,4%
09 - Level 3 reached 78,8%
10 - Level 4 reached 77,5%
11 – Level 5 (or higher) reached 77,2%
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
Learn fast
Play the game of making games
Let the best games win
