wilgro ciders and vinegars - batlow ciderfest · 5/27/2016 4 hail, snow, heat, drought, frost etc....
TRANSCRIPT
5/27/2016
1
WILGRO CIDERS AND VINEGARS
CiderFest Conference 2016
BATLOW
Ralph Wilson
www.wilgroorchards.com.au
5/27/2016
2
Roadside stall4065 Batlow RoadBatlow, NSW, 2730
Wilgro orchardswww.wilgroorchards.com.au
BUILDING A CIDER VINEGAR BUSINESS
• Why did we decide to value add
• Apple cider vinegar and fruit vinegars
• Starting the venture ‘why reinvent the wheel’
• Moving from micro scale to small scale
• What else could we do to value add
• Apple cider
5/27/2016
3
Why did we decide to value add
• The apple industry
• Hail and other weather events
• Extracting more income from what we grow
When its good it can be very good !
5/27/2016
4
Hail, Snow, Heat, Drought, Frost etc.
Apple cider vinegar and fruit vinegars
Logical choice as we grow all these products
The return for poor quality (read doesn't look good) below the cost of production
Started with apple cider vinegar then fruit vinegars
Grafting over some apple varieties to cider apples
5/27/2016
5
• Like most things, knowledge you can gain… experience, now that’s another thing
• Other growers
• CiderFest conference
• Internet
• Mountain Maid cider
Starting the venture ‘why reinvent the wheel’
Moving from micro scale to small scale
• From this
5/27/2016
6
Moving from micro scale to small scale
And this
Moving from micro scale to small scale
To this
5/27/2016
7
Moving from micro scale to small scale
‘Hobby’ small scale equipment
Moving from micro scale to small scale
To this
5/27/2016
8
Moving from micro scale to small scale
Moving from micro scale to small scale
• ‘Hobby’ small scale equipment
• From this
5/27/2016
9
Moving from micro scale to small scale
• To this
5/27/2016
10
2015 cider apple grafts
Bulmer’s NormanMichelinDabinettKingston Black
What else could we do to value add
• Build a business around traditional Apple ciders
• Apple syrups
• Hopped Cider
• Internet sales
• Events, functions, restaurants, ‘foodies’
5/27/2016
11
What else could we do to value add
Build on the brand that associates Batlow with apples and apple products
WILGRO CIDERS AND VINEGARS