wildly satisfied clients the power of rapid relief from functional … · 2019-05-07 · c....

© P

urp

ose

In

c.

Welcome!

This presentation is copyrighted by Purpose Inc. with all rights reserved

© P

urp

ose

In

c.

True Root Causes of Dis-Ease: The Power of Functional Medicine

This presentation is copyrighted by Purpose Inc. with all rights reserved

© P

urp

ose

In

c.

● Functional Medicine? What?

● The Difference That Matters Most

● Most Common True Root Causes

● Dis-ease Begins in the Gut

● Insulin Resistance

● Estrogen Dominance

● Stress

On the Menu for Today

© P

urp

ose

In

c.

Defining Functional Medicine

“Functional medicine is a science-based, personalized healthcare approach that assesses and treats underlying causes of illness through individually-tailored therapies to restore health and improve function.”

- Dr. Mark Hyman

© P

urp

ose

In

c.

Functional Medicine Tenets

Each person is unique.

Everything in the body/system is interconnected.

The body's natural, default state is one of wellness.

Dis-ease precedes disease and is evidence of imbalance, blockage, and/or impairment in natural functioning.

The root cause and the complaint may be distant from one another (in the body, in time, in the biochemistry).

The collection of root causes of dis-ease in the body is unique for each person. Effective medicine is customized for each person.

Wellness includes the entire patient experience(physical, mental, emotional, spiritual).

The patient's active participation and belief in their healing are central to their ability to get (and remain) well.

All modalities that bring greater balance, ease, and flow to the patient are a key part of their unique healing journey and ongoing “health care”.

© P

urp

ose

In

c.

6

Mayhem in the Media

Over 14,000 unique disease, syndromes,

and illness in the ICD-10 Guidebook

No wonder our patients can feel overwhelmed, confused, scared, dis-empowered.

© P

urp

ose

In

c.

7

Making It Simple,

“There is no ‘disease’ in the body, only dis-ease. The origin is always unique – always.” - Dr. Jeffrey Bland*

GENES

ILL-NESS

WELL-NESS

BIOCHEMISTRYENVIRONMENT

Choices Choices

But Accurate

* Dr. Bland’s latest book, Disease Delusion is an excellent deep dive into functional medicine as a revolutionary medical concept.

© P

urp

ose

In

c.

8

Functional Medicine: Making It Simple

G

E

N

E

S ILL-NESS

ENVIRONMENT:

What we Maximize,

Minimize, and

Prioritize

WELL-NESS

InteractiveBiochemistry

Endocrine (Hormones)

Immune (Inflammation)

Nervous (Neurotransmitters)

Digestion(Nutrients)

Metabolism(Energy)

Detoxification(Clearance)

?

Choices

Choices

© P

urp

ose

In

c.






The root cause and the downstream dis-ease may be distantfrom one another (in the body, in time, in the biochemistry).





© P

urp

ose

In

c.

All Things are Interconnected

Oxygen Intake and Spiritual Mindset

Stress and Stress Management

Toxins and Detoxification Ability

Sensitivities and Allergies and Immune Health

Energy Generation and Circulation

Nourishment and Absorption Ability

Genetic Predispositions and Infections

Expectation, Association, History, Belief

© P

urp

ose

In

c.






The root cause and the complaint may be distant from one another (in the body, in time, in the biochemistry).





© P

urp

ose

In

c.







● Stress


© P

urp

ose

In

c.

The Difference That Matters Most

Mildly (or Un-)

Satisfied Patients

Wildly

Satisfied Patients Vs.

Wildly satisfied patients can fill your practice with their enthusiastic referrals,

freeing you to (1) Do what you love the most and (2) Be wildly successful doing it!

© P

urp

ose

In

c.

Making It Hard

Less service. Less coaching. Less income. Not fun.

Less time Coaching

Waning Confidence

Frustrated, Exhausted

Need to m and more...Need to m and more...Need to market more and more and more...

SortaConfident

Mildly Satisfied Clients

+ =Basic GuidanceBasic GuidanceBasic GuidanceBasic

Guidance

Slowly Building Rapport

+

Very few Referrals

Marginal Income

© P

urp

ose

In

c.

Making It Easy

Wildly Successful Business

Higher RatesCopious Copious Copious

Qualified Referrals

Soaring Confidence

Clients Renewing Again and

Again

Clinical Know-How to

Get to the Root Causes

Wildly Satisfied Clients

+ =Rapid Relief Focus

+ StrongConfidence

© P

urp

ose

In

c.

Making It Easy – and Fun!

Wildly Successful Business

Higher RatesCopious Copious Copious

Qualified Referrals

Soaring Confidence

Clients Renewing Again and

Again

Clinical Know-How to

Get to the Root Causes

Wildly Satisfied Clients

+ =Rapid Relief Focus

+ StrongConfidence

Greater Service. More Healing. Less Marketing. More Income. Less Stress.

More Fun!

Abundance for

Everyone!

© P

urp

ose

In

c.

The Difference That Matters Most

Mildly (or Un-) Satisfied Patients

Hesitation/Uncertainty

Control –or– Aimless

Diagnosis Management

Delayed benefit

Unsustainable benefit

Fear (nocebo)

Wildly Satisfied Patients

Confidence

Leadership

Functional Dynamics Knowledge

Rapid Relief

Root Cause Resolution

Belief (placebo)

Wildly satisfied patients can fill your practice with their enthusiastic referrals,

freeing you to (1) Do what you love the most and (2) Be wildly successful doing it!

© P

urp

ose

In

c.

Even if you Don’t Want to be an Entrepreneur

Physicians are looking for Health Coaches! More and more and more.

BUT….they want

1) You to be Educated in Functional Medicine

2) You to be Experienced with Proven Client Successes

Good Medicine Math™

© P

urp

ose

In

c.







● Stress


© P

urp

ose

In

c.

Generally, people eat a lot of this!

© P

urp

ose

In

c.

Etiology of Dis-ease in the Gut

Deficiency-Driven Dysfunction

–e.g. anemia, neuropathy, depression, headache

Gastrointestinal Dis-ease

–e.g. IBS, constipation, belching, bloating

GI-origin Inflammation

–e.g. osteoarthritis, asthma, migraine, chronic fatigue, fibromyalgia, eczema, intestinal permeability

Autoimmune Dis-ease

–Hashimoto's thyroiditis, lupus, multiple sclerosis, Crohn's disease, rheumatoid arthritis

© P

urp

ose

In

c.

Eat Real Food. Feed Your Microbial Friends.

© P

urp

ose

In

c.

DBIG: Many, Many Ways….

Pathogenic microbes (e.g. parasite, bacteria, yeast). Perhaps compounded by toxins secreted by the microbes

Dysbiosis (an imbalance in indigenous, human gut bacteria OR species of bacteria in the wrong place in the gut)

Food? (that looks a little too much like a toxin, allergen, or foreign invader e.g. processed, refined, homogenized, hybridized, pesticide-laden, GMO)

Toxins and Insults (e.g. pesticides, Red #40, birth control pills, NSAIDs, artificial sweeteners, chlorinated tap water, mercury, alcohol)

Malnourishment (e.g. Maldigestion, Malabsorption, Magnesium for motility, B12 and B6 for nervous system, Vitamin D for tight junctions, Amino acids to nourish villi)

© P

urp

ose

In

c.

Etiology of Dis-ease from the Gut

Dysfunction Affects Resulting In (e.g.)

Low stomach acid Low Vitamin B12 Low energy, Neuropathy, Arterial

inflammation

Low stomach acid Low magnesium Osteopenia, Chronic Headaches,

Constipation, Muscle spasm, Atrial

fibrillation, Hypertension, GERD

Low stomach acid Low iron Anemia (low RBC), Fatigue, Poor tissue

oxygenation (cold, numb),

hypothyroidism

Bacterial imbalance or

overgrowth

Poor essential fat

absorption

Depression, Anxiety, Dry skin, Elevated

triglycerides

Bacterial imbalance or

overgrowth

Poor serotonin

creation

Insomnia, depression, constipation

Low digestive enzymes High diet residue in

intestines

Bloating, Flatulence, Fatigue, Bacteria

overgrowth, Constipation

Low digestive enzymes Inadequate

tyrosine

Hypothyroidism, ADHD/ADD, Depression,

Restless Leg Syndrome

© P

urp

ose

In

c.

Teach Eating Hygiene

● Chewing. Ideally until food is nearly liquid. The only part of our entire digestive function that is voluntary!

● Sit down. Breathe. Relax. Engage the parasympathetic nervous system.

● We tend to gulp our food and wash it down with drinks. Excessive liquid and large meals can dilute stomach acid.

● Allow at least 20 minutes to give hormones time to signal satiety (e.g. cholecystokinin).

● Allow room at the top of the blender for digestion to take place. Eat to 80% fullness.

● Perhaps consider the act of eating as not onlyself-care but perhaps a meditation in itself.

● Don’t graze. Allow the gut to have its naturally designed cleansing waves.

© P

urp

ose

In

c.







● Stress


© P

urp

ose

In

c.

From Walter Willett, Chair of Dept. of Nutrition, Harvard University, 2009.

High Glycemic: the way it usually is. Low Glycemic: the way

it’s supposed to be.

Graphs with appreciation to Dr. Walter Willet, Harvard School of Nutrition.

Carbohydrates, Blood Sugar, & Insulin

© P

urp

ose

In

c.

Cellular Energy: Out of Gas!

●In a healthy cell, insulin opens a cell's glucose transporters in the cell membrane. This allows glucose into the cell to be used for fuel.

●In an insulin-resistant cell, insulin receptors are inefficient at binding with insulin. Thus less glucose makes it into the cell. And more sugar is stored as fat.

© P

urp

ose

In

c.

Educate, Educate, Educate!

Eat Refined (or an excess of)

Carbohydrate Foods

Make lots of insulin

Cells resist the effects of insulin

Excess sugar gets stored as body fat

Feel Hungry, Weak, and Tired Vicious Cycle

of Insulin Resistance

© P

urp

ose

In

c.







● Stress


© P

urp

ose

In

c.

© P

urp

ose

In

c.

The Experience of Toxicity is Individual

What is toxic to one person is fine for another person. Our toxin tolerance is particularly individual.

Genetics

Toxic Excretion

Environment

Toxic Exposure

and Absorption Nutrition

Toxic Retention

Inflammation/

DiseaseComfort/

Wellness

© P

urp

ose

In

c.

The Mighty Adrenals and Master Hormones

Inner Adrenal Medula layer produces

the catecholamine hormones:

epinephrine and norepinephrine.

Secretion is directly controlled by central

nervous system. Also called adrenaline and noradrenaline.

Outer Adrenal Cortex layer produces

steroid hormones, primarily corticosteroids

and androgens. Secretion is controlled by

releasing hormones from the pituitary gland

(which is controlled by the hypothalamus)

in response to our environment.

● High levels of cortisol, epinephrine, and

norepinephrine secretion work together to trigger

sympathetic nervous system response in the body.

● Modern western world has an epidemic of Sympathetic Dominance?

Short-term stress reaction

Ongoing stress reaction

© P

urp

ose

In

c.

Two Nervous System Modes

Sympathetic

● Fight-or-Flight

● Increased focus and alertness

● Increased metabolic activities to prepare body for emergency activity

● Designed to be short-term exceptions for survival

Parasympathetic

● Rest-and-Digest

● Relaxed external muscles. Increased digestive activities to store energy for future use

● Designed to be our primary state

Most organs and glands in the body have receptors to receive impulses from both modes (either inhibitory to “stop work” or stimulatory to “work harder”)

● Thyroid hormone function can be dramatically affected by cortisol levels.

● In turn this affects cellular energy production *everywhere* in the body.

Metabolic Mayhem?

© P

urp

ose

In

c.

● Recording of today’s webinar

● Deeper Dive into each of the Root Causes

● A four-webinar training series

● The School of Applied Functional Medicine

● Next Core 101 Semester Program begins in early July

● A discount just for YOU (exp. 6/19/17)

More Opportunities

© P

urp

ose

In

c.

Coaches Applying Functional Medicine Know-How

Uniquely positioned to be a powerful player in functional medicine solutions.

Time to learn, explore, investigate, nurture, love

Rapport to build confidence, belief

Communication to educate, empower, and inspire each client

Insight to see the leaf, the tree, and the forest

Open to each individual's unique case (not biased by a specialty, “blinded by my degree”)

Unrestricted in customizing a solution for each unique person

Unconstrained in exploring and using all elements of a client's experience (physical, mental, emotional, spiritual)

© P

urp

ose

In

c.

●Ready to rocket your practice to a higher level? Fill your practice with wildly-satisfied client referrals.

●Signature six-month program designed to increase your clinical know-how and confidence in using it boldly. Next semester begins the 2nd week of July!

Five Anchoring Essentials Courses (Disease 101, Supplements 101, Labwork 101, Mapping, Mind-Body)

Monthly Puzzle Piecing Case Studies (Real client practice cases, including initial consultations, symptom lists, WS maps, labwork assessments, session plans)

Twice-Monthly Open Coaching Calls (Real-time Q&A support for your own clients, deeper dive assessment on students' actual cases)

Three Clinical Courses of Your Choice (17 to choose from!)

Online, real-time Q&A board for each course. Ask yours; learn from others.

Access to The Wildly Successful Forum to interact with peers, share ideas, build community

Unlimited review of archives, PDF of webinar slides to use in your own practice, helpful ready-to-roll client handouts, clinical course transcripts...

Unlimited access to WSHC General Q&A database, a rich archive of disease explanations, symptom ties to root causes, supplement recommendations, medication considerations, more...

Prepares you for the Applied Functional Medicine for CoachingTM certification, an opportunity to set yourself apart in the growing field of health and wellness coaching

SAFM Core 101 Semester A special discount just for you! Expires June 12th at

http://bit.ly/InvitationCore101

wildly satisfied clients the power of rapid relief from functional … · 2019-05-07 · c....

Documents