wildfire, smash summit presentation
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Stephanie Chapparo, Wildfire, SMASH summit PresentationTRANSCRIPT
SPARK to FLAME
Stephanie Chaparro
@wildfireapp
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]| |
WILDFIRE
Social Media Platform enabling clients to manage all their social media needs in one place
Launched over 150K campaigns
Focus on consultative services for clients
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
WHATSOCIAL CUSTOMER ACQUISITION mean?
DOES
Facebook Fans
Email Addresses
User Generated Content
In-Store Traffic
Site Traffic
3 Golden Rules for Facebook Acquisition
FIND Your Fans
ENGAGE Your Fans
SPREAD The Word
1
2
3
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
2.
1.
3.
RULE 1: Find Your Fans
GROWEXISTINGAUDIENCE
facebookACQUIREFANS
Adswith
LEVERAGEOTHER
CHANNELS
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
FINDING FANS
75%say they learned about a fan page because of an adSource: Facebook
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
RULE 2: Engage Your Fans
2. EXCLUSIVE
1. INCENTIVEProvide incentive to engage with brand
Award fans with exclusive deals and content
Tap into Fans interests and passions through questions and content
3. TARGETED
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
RULE 3: Spread the Word
11+
SIMPLESOCIAL ATTRACTIV
E
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
forTAKEAWAYSsocial customer acquisition
Key
Get your community talking
Facebook VIP
Never stop changing it up
Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]
Wildfire Interactive, Inc.
wildfireapp.com
facebook.com/wildfireinteractive
@wildfireapp
+1-888-274-0929
1600 Seaport Blvd Redwood City, CA 94301