wihp benchmark july 2014 - snap traveller

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This month, WIHP offers you a special edition toward influence marketing & its key features for the hospitality industry. Thanks to our network Snap Traveller, discover how influence marketing can become a powerful source of brand awareness and sales for a hotel.

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  • N6benchmark SPECIAL EDITION INFLUENCE MARKETING FOR HOTELS July 2014
  • benchmark N6 07.2014 Influence Marketing benchmark This month, WIHP offers you a special edition toward influence marketing & its key indications for the hospitality industry. Thanks to our Snap Traveller network, discover how influence marketing can become a powerful source of brand awareness and sales for any hotel. EDITO
  • The Influence Marketing Concept benchmark N4 03.2014 Hotel Marketing & Innovation benchmark The term Inuence Marketing describes an approach for identifying, engaging and supporting people, who influence a segment, who create conversations that impact a brand, its products and its services. benchmark N6 07.2014 Influence Marketing benchmark
  • What is an influencer? benchmark N4 03.2014 Hotel Marketing & Innovation benchmark Influencers profiles Inuencers are considered to be experts in a eld or thematic. They are recognized by their peers through the sharing of their experiences. So, the notion of context is critical for qualifying an inuencer. An inuencer is, above all, a person with whom the community identies. benchmark N6 07.2014 Influence Marketing benchmark
  • A wide audience does not necessarily equal influence benchmark N4 03.2014 Hotel Marketing & Innovation benchmark It is all about engagement Strong relationships with a dedicated readership are the key to influence. The closer a person is to their audence, the easier it is for their messages to be heard. Herein resides the real value of influence marketing, not in any specific number of followers. Audience size can be bought, not the conversations. benchmark N6 07.2014 Influence Marketing benchmark
  • Influence marketing catches the trends in hospitality benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark The SO-LO-MO phenomenon Social Awareness - Familiarity - Opinion Mobile Consideration - Purchase Intention Local Proximity - Purchase
  • Why is SOLOMO crucial for influence marketing? benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark Influencers use Social tools Content creation - Virality - Measurability Mainly on mobile devices Instantaneity - On-the-go - Quicker to share For local purposes Proximity with their audience - Easier to engage conversations
  • Hotels - Working with Influencers benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark
  • benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark STEP 1 Identify influencers Define your needs, objectives & expectations Determine who you want to work with and goals who would like to achieve Consider the typology of influencers (webzine, blogger, photographer), their main diffusion channels and their preferred industry (travel, fashion, design)
  • benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark STEP 2 Engage with influencers Establish your actions plan. Collaborate with the influencer: organize an event or host them for a night. Determine how they can create and relay content toward your hotel on its blog & social networks.
  • benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark STEP 3 Measure results Estalish KPIs as a baseline for measurement Analyze the benefits of your actions on all your marketing channels. Measure the social media mentions obtained, new followers, increase of your website traffic and amount of sales generated.
  • Interview with a hotel expert benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark We don't want to limit our reputation only to one website. We also welcome journalists and bloggers with followers that seem to be a good fit for the hotel. This strategy allows us to attract new customers directly on our website.
  • Interview with a influencer benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark Since 2007, Conexao Paris has engaged travelers in South America. The blog gained a reputation by becoming the reference information portal for Brazilian travelers to Paris with more than 100,000 monthly readers. The fact that there are some lovely hotels that welcome and simplify the lives of influencers is something that seems very nice!
  • Engage your hotel with worldwide influencers utilizing the Snap Traveller network benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark 600INFLUENCERS Our partner networks 2400 influencers 20 millions readers 12 countries France USA Netherlands Spain Italy UK Germany Brasil Canada China Russia Sweden
  • 5 tips for hotels to adopt an influence marketing approach benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark 1. Indentify where are the conversations about your hotel 2. Leverage content as a tool to reach your targets 3. Boost the virality and engagement of your content through an influencer program 4. Target your influencers thanks to a qualified partner 5. Consider inuence as sustainable earned media for hotel promotion
  • To discover influence marketing for hospitality: Download our free e-book now benchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N4 03.2014 Hotel Marketing & Innovation benchmarkbenchmark N6 07.2014 Influence Marketing benchmark
  • Thank you Editor Hugo Marchand | Twitter: @hugoperhaps Sebastien Felix | Twitter: @fleexit WIHP We help hotels to boost their direct bookings. www.wihphotels.com | @WIHPHotel

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