Market Research for Wigle WhiskeyGen Lohr, Asia Jackson, Brandon Marsico

Wigle Whiskey

Research Objectives

• Conduct secondary research on Philadelphia and Washington D.C.

• Conduct primary research to determine if women desire the product and experience as much as men.

• Through secondary research identify opportunities to create awareness in Philadelphia and Washington D.C.

• Through secondary research identify potential partnerships in Philadelphia and Washington D.C.

Research Objective #1

Philadelphia

Washington D.C.

Population

Philadelphia

Research Objective #1

Age

Research Objective #1

Education

Research Objective #1

Employment

Research Objective #1

Income

Research Objective #2Survey

Research Objective #2

Research Objective #2

Research Objective #2

Research Objective #2

Research Objective #3

• Whiskey and Fine Spirits Festival

Location: Philadelphia-Lincoln Financial Field, The SCA Club Vendor Admission: $1000.00 General Admission: $90.00 Turnout: Estimated Hundreds

• Philadelphia Taste Festival of Food, Wine and Spirits

Location: Philadelphia- Valley Forge Casino ResortVendor Admission: $1400.00-$1500.00General Admission: $45.00Turnout: Estimated Hundreds

Opportunities to create awareness in Philadelphia

Research Objective #3

Opportunity to create awareness in Washington

D.C.

• Washingtonian on the Rocks

Location: Washington D.C. -Renaissance WashingtonVendor Admission: Not ListedGeneral Admission: $65.00Turnout: Estimated Hundreds

Research Objective #4Potential Partnerships in

Philadelphia

Organic

White Dog CaféSprig and VineMelodia GrillHarvest Seasonal Grill

Restaurants

ForkMadMexMelting PotThe Capital GrillButcher and SingerChima Brazilian SteakhouseSovana BistroCity TavernSupper

Research Objective #4Potential Partnerships in

Washington D.C.

Organic

Restaurant NoraCoppi’s Organic RestaurantBlue Duck TavernChixNorth Sea Restaurant

Restaurants

MadMexMelting PotRay’s the SteaksWoodmont GrillBlack’s Bar and KitchenKomiVidaliaThe Prime Rib

Recommendation

Washington D.C.

Based on statistics in:• Income• Education• age