wie is de nederlandse twitteraar? onderzoek twitter nl
DESCRIPTION
Demografische beschrijving van de Nederlandse twitteraar. Wie zijn ze? Wat verdienen ze? Hoe is hun 'verhouding' met merken, producten en diensten?TRANSCRIPT
16-24 25-34 35-44 45-54 55-64
16%
11%
25%
17%
30%55%45%
DEMOGRAPHIC PROFILE
90%
ATTITUDES
Gender Marital StatusAge
Annual Household Income Children In The House Take Part In Shopping Decisions
Single 33%
Married 34%
In a relationship 28%
Divorced/ widowed 5%
Top 25%
Mid 50%
Bottom 25% 12%
19%
15%3+
2
1
None 55%
13%
20%
13%
like to try new products
want to continue developing new skills
throughout life
regularly inform friends and family of
new products & services
are interested in other countries and cultures
are brand conscious
like to keep up with the latest fashions
stick to brands they like
look after their appearance/image
64% 42% 33% 54%
65% 60% 34% 49%
Learn about who uses Twitter in Netherlands
#WhoUsesTwitterTwitter is a live, public and conversational platform
that instantly connects people with what’s most meaningful to them. We often say that Twitter is the shortest distance between you and what
interests you most.
TOP INTERESTS
MOBILE INTERNET USAGE
TELEVISION
TWITTER USERS ARE OFTEN ASKED TO SHARE OPINIONS ON...
Source: Global WebIndex
81%Use a mobile phone
to access the Internet
2 in 5 Use a social networking service
1 in 4 Search for products or services to buy
1 in 3 Update photos online
1 in 8 Check information on music, leisure or entertainment
94%Watch TV every day
WHILE WATCHING TV
Search for products to buy
Look for information related to what they
are watching
1 in 7 1 in 8
57% 30% 66% 55%
53% 32% 22% 31%
Personal FinanceGamingFood Fashion
MusicCarsFilm Travel
1 in 4 1 in 5 1 in 3 1 in 3
1 in 4 1 in 5 1 in 4 1 in 4GadgetsGroceryFood/Restaurants Fashion
MusicAlcoholFilm Travel/Holidays
Source: GlobalWebIndex Q1-Q2 2015 @TwitterAdsNL