MarTech Product Direction (and Cookies)

Fireside Chat

Goals for this chat1. Communicate new product direction in regards to marketing technology

2. Understand the benefits of a marketing model that reaches customers directly

3. Explain how the market views the lifecycle of marketing content

4. Describe what the marketing content lifecycle means for us

5. Provide insight on our current products and where they’re going

6. Share our focus of new product ideas and direction

GOALCommunicate the importance of you understanding the Widen MarTech product direction

We are creating our future.

We have a lens for relevance and focus.

That focus benefits future customers.<and we are rock stars>

GOALUnderstand the benefits of a

marketing model that reaches the customer directly

Increase the awareness and equity in our brand with marketers.

Optimize utilization across a suite of products.

Capture direct feedback on the product and service experience.

Provide our level of service allowing customers to reach us directly.

Invite customers into our culture for long-term differentiation.

Coordinate activities with community of customers and users.

GOALExplain the lifecycle from various perspectives so you can see how the market views the lifecycle of marketing content

Our Strategy... Encompassing Marketing Content Lifecycle

Connect marketing content by innovating, operating, and servicing software technologies that:

● Create and capture new content● Manage and organize existing content● Share and distribute relevant content● Analyze and track successful content

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Internal design● Internal video production● Internal color retouching● Internal page assembly● External file production

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Contracted● User-Generated● Visitor upload in Smartimage● Mini use cases for Collective● More marketing focus for Fine

Uploader

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Approvals● Metadata ● Security● Rights● Access

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Lifecycle stage● Additional metadata● User training

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Collections● Notifications● Ongoing communications

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Link● Embed● Socialize● Email● Integrate

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Activities● Monitor● Report

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

● Comparisons● Metrics● Decisions

Insight on current software products and where we see those going

Create > Capture > Organize > Manage > Distribute > Share > Track > Analyze

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Learn more at www.Widen.com