(wi2012) martina lovric - osobni branding dr jekyll vs mr hyde
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Osobni branding: Dr. Jekyll i g. Hyde
Pripremila:Martina Lovrić
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Svi želimo biti…
• Uspješni• Stručni• Pametni• Zanimljivi• Jedinstveni• Društveni
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Ali…
Svatko ima svojumračnu stranu.
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I ponekad ispadamo…
• Hvalisavci• Majstori svih zanata• Negativni• ‘Muljatori’• Nedosljedni• Čudni
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Što će o vama reći…?
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Tko će pronaći ‘nepoželjnu’ informaciju?
• Šef• Poslodavac• Kolega• Klijent• Ulagač• ‘Prijatelj’
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Koliko pazimo na online imidž?
Izvor: 2012.
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Zašto bi vas trebalo biti briga
?
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Ako tražite posao…
• 49% poslodavaca provjerava društvene mreže
• 40% će pronaći neprikladne sadržaje
• 40% vas neće zaposliti zbog toga
Izvor: 2011.
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Ako ste poduzetnik…
• Netko… vas ogovara… želi vaš posao… čeka da pogriješite…misli da ste neozbiljni…ne zna da postojite
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Kako vam može pomoći osobni brand?
VRIJEDNOST
VIDLJIVOST
SIGURNOST
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Što možete poduzeti?
• Blog• Vlastita web stranica• ‘Počistiti’ forume
i društvene mreže
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Što možete poduzeti?
• LinkedIn• Twitter• YouTube• Google+• About.me• Zerply.com …
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Koji je vaš idući potez?
@martinalovricLinkedIn.com/martinalovric