Wi-Fi for a Connected World Towards Next Generation Networks

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Wi-Fi has established itself as one of the most popular and widespread technology today reaching millions of homes, schools, enterprises and hotspot locations worldwide. Communication has become an essential part of our lives. The ever-growing Wi-Fi networks combined with integrated Wi-Fi chipsets into thousands of devices has matured and ensured that hundreds of millions of users worldwide now make regular use of Wi-Fi to access the Internet. The following white paper, discusses the Wi-Fi effects of connectedness shifting from people to people into the connecting a billion of devices. Todays network consists of multiple access network technologies playing a different role in different contexts. In the race to smart next generation networks, secondary markets in embedded mobile is beginning to garner attention with greater ambitions into tertiary markets of cloud-based solutions, where anything and almost everything will be connected, regardless of geographical boundaries with the ultimate aim of cost effective development and implementation.

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<ul><li> 1. WHITEPAPERWi-Fi FOR A CONNECTED WORLDTOWARDS NEXT GENERATION NETWORKS www.greenpacket.com </li> <li> 2. WHITEPAPERAbstractThe next generation networks that we envision to be would be unimaginablewith multitude of new generation of services, connected devices value chainand emerging embedded systems like telematics and automation gainingmomentum in vertical industries. Mobile devices have transformedcommunication and Internet access. Wireless technology has enabled theconcept of mobility and connectivity to expand beyond the days of laptops.Most people if not all, have ownership of a smart device that is voice, dataand Wi-Fi capable. At this very moment of reading this and downloading thepaper, you would potentially be running an application.The following sections of the paper, discusses the Wi-Fi effects ofconnectedness shifting from people to people into the connecting a billionof devices. Todays network consists of multiple access networktechnologies playing a different role in different contexts. In the race tosmart next generation networks, secondary markets in embedded mobile isbeginning to garner attention with greater ambitions into tertiary markets ofcloud-based solutions, where anything and almost everything will beconnected, regardless of geographical boundaries with the ultimate aim ofcost effective development and implementation. This will help open doorsto attractive new services that reect the consumers desire for solutionsthat they will be willing to pay for a premium.Wi-Fi is vendor neutral technology and potentially more effective alternativeto operators building high bandwidth data networks without dependencyon spectrum licensing. Wi-Fi as a complementary technology can help easetrafc by 20% with substantial impact of freeing up spectrum, whenimplemented strategically. By delivering multiple service bundles of voice,data, video, contents similar to quad-play can create stickiness andimprove the overall user experience. Of course, pulling together devices,network services and applications creates complexity for operators andsolution providers. In particular, the following barriers need to be addressedby operators and solution provider from the point of view of devices,integration, scalability and TCO relevant to building strong business models.Whichever the motivation for deploying Wi-Fi, be it value proposition in termsof price sensitivity, market leadership, interoperability or scalability, operatorsare quick to embrace faster time to market solutions to grow its businessmodel. Similarly, consumers benet from a connected society that bringsthem closer to families, enriching their lives and making it more efcient. </li> <li> 3. WHITEPAPERContentsOverview 01Where is Wi-Fi 02Pervasive Connectivity: From Billions of 04People to Billions of ThingsGetting Wi-Fi RightMaximize Capacity, Minimize Costs with Wi-Fi 06Wi-Fi Usage- What is the User Expectation Performance and Capacity- Where is the Spends- Business Model Consumer or EnterpriseKey Takeaways of Wi-FiConclusion 12Think Forward with Wi-Fi 14 </li> <li> 4. WHITEPAPER Overview - 01OverviewWi-Fi has established itself as one of the most popular and widespreadtechnology today reaching millions of homes, schools, enterprises andhotspot locations worldwide. Communication has become an essential partof our lives. The ever-growing Wi-Fi networks combined with integratedWi-Fi chipsets into thousands of devices has matured and ensured thathundreds of millions of users worldwide now make regular use of Wi-Fi toaccess the Internet.Virtually every smartphone in the market is Wi-Fi enabled. In 2010 alone,more than 1,9501 device models supporting Wi-Fi were certied by theWi-Fi Alliance, including almost 250 Wi-Fi enabled smartphones.Connections to Wi-Fi networks were historically dominated by the nomadicdevice such as laptops, but the rise of smartphones haven takenprecedence as the primary device connecting to public Wi-Fi networks, asmore and more people are connecting to the Internet conveniently, anytimeand anywhere. With the penetration of smartphones, tablets and otherconnected devices, operators are driven to enter the Wi-Fi domain at somelevel to remain competitive. Internet connectivity has gone beyondconventional communication for business processes. Increasingly, it haspermeated into the lifestyles of people, ranging from more than one aspectof M2M, NFC, telematics, healthcare, automation that directly impacts howand when interactions govern inter-connectedness.In this new era of explosive mobile data growth, rapid rise in mobilebroadband services, rich digital content such as video streaming, onlinegaming, social networking and a plethora of web2.0 applications arecontributing to unprecedented level of stress on mobile networks anddisruption to operator business models with the arrival of iconic devicessuch as the Apple iPhone, Google Android devices and iPad; leavingnetwork operators in anxiety and incapable to respond to the deluge of data. 1Source : WBA/ Informa Telecoms &amp; Media industry survey </li> <li> 5. WHITEPAPER Where is Wi-Fi - 02Where is Wi-FiAccording to a recent report by WBA2, the unprecedented growth in Wi-Fi 2Note: WBA Industry Report 2011,hotspot deployments is predicted to rise 350% by 2015. It found that 58% Global Developments in Public Wi-Fiof operators - including 47% of mobile operators - believe Wi-Fi hotspots 3Source: Cisco Visual Networkingare either very important or crucial to enhance their customers experience; Index: Forecast andofoad busy mobile broadband networks; and provide a value-added Methodology, 20102015 4Source: http://www.gartner.com/it/services platform. page.jsp?id=1848514Improvement in connection speeds and innovative consumer devices,applications and content has driven an exponential growth in demand,especially for data consumption. As operators roll out or upgrade to LTE,this improvement in connection speed and capacity as we know, will driveeven greater bandwidth consumption; eventually outpacing LTEdeployments and lling up very quickly. The overall data trafc projection isexpected to increase by an annual CAGR of 32%3 from 2010 to 2015.As the world migrates inevitably and substantially towards LTE for wirelessconnection of both voice and data, the question beckons whether Wi-Fi hasa value proposition in a LTE world. True enough, Wi-Fi is embedded invirtually every mobile Internet device and common hotspot services haveformed to ll the gap in ensuring effective coverage for todays serviceproviders worldwide that offer smartphones. A total of 440.5 million devicessold in 3Q11, of which 115 million were smartphones4 evident that demand forconnectivity is real. In a nutshell, Wi-Fi is here to stay for the foreseeable future! 6 5.8 5 4.5Public Hotspots (mil.) 4 3.3 3 2.1 2 1.3 1 0.5 0.8 0Figure 1 : Global Public Hotspots, 2009-2015Source : Informa Telecoms &amp; Media </li> <li> 6. WHITEPAPER Where is Wi-Fi - 01 Overview 03 700 646 600 571 492Public Hotspots (mil.) 500 416 400 345 300 282 233 200 100 0 2009 2010 2011 2012 2013 2014 2015 Figure 2 : Global Public Hotspots, 2009-2015 Source : Informa Telecoms &amp; Media As a measure to reduce congestion on their network, several tier 1 operators have discontinued unlimited data plans and launched tiered plans to ensure network performance, in a similar move by AT&amp;T in the US. At the same time, operators do not want to risk losing a signicant growing market of smartphone users that are looking for value added services. With greater foresight and methods, operators are turning to mobile data ofoading to relieve the network congestion and to monetize their 3G and 4Gnetworks more effectively. Some operators aggressively build-out extensive networks, whereas some choose to build partnerships via Wi-Fi aggregators such as Boingo and iPass. Whichever way, operators are now seeing their strategies to pragmatic practice to strengthen its market position. </li> <li> 7. WHITEPAPER Pervasive Connectivity - 02 Where is Wi-Fi 04Pervasive Connectivity:From Billions of People to Billionsof ThingsWi-Fi is an enabler to transcend connectivity to the Internet of Things.Emerging wireless networking technologiesand the ability to embedconnectivity to these networks in virtually all types of devicesare creatinga new connected future. The tremendous expansion and evolution ofwireless technologies together with growing user demand for ubiquitousvoice and data access has encouraged a new generation of smart devices giving new meaning to connected world.Handset Unit Sales Per Region, 2011 12% AME 11% APAC 14% CEE 43% LATAM 12% NA 8% WEFigure 3 : Smartphone Handset Sales 2011Source : Pyramid Research, except from UBM TechWebs Light Reading Communications NetworkTransforming customer experience is obviously a huge challenge. If thecustomer interaction isnt smart, fast and effective, it will fall short ofexpectations. Transactions become more immediate and the entireexperience more cohesive and visible. Its common for a user to juggle asmartphone, a personal phone, a laptop and a tablet, depending on thetask at a given time. As such, users are becoming more productive in theway the conduct work. Much attention has been focused on theconvenience and productivity associated with the exibility of mobility andultimately leads to cost reduction for operators to deliver its services. </li> <li> 8. WHITEPAPER Pervasive Connectivity - 02 Where is Wi-Fi 05As operators modernize their networks to address its business needs,it presents opportunity for re-shaping old approaches to build and delivernew value add service by exploiting the various usage models around Wi-Fi.In order to further monetize their next-gen networks, operators have tomove from simply providing access to creating new revenue streams fromsubscribers, verticals and advertisers for a broader role in the wirelesscommunication value chain.Getting Wi-Fi RightThe perceived network performance on offer, as well as perceptions ofusability, security and privacy, will be focused on delivering access in keyvenues with high trafc demand, such as airports, hotels and urbanhotspots. Users continue to show willingness to pay for Wi-Fi services,wherever there lacks any form of connectivity. The direct relationship ofequating the usability and quality of experience will be the determiningfactor on the adoption of Wi-Fi as a genuine wireless data technology thatis compelling and seamless user experience, regardless of the location ordelivery mechanism.Connectivity has transformed the way consumers and enterprises interactwith their devices and assets. The following trends have led industry playersand end-use...</li></ul>

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