why you're doing your social content wrong - on the edge birmingham
TRANSCRIPT
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WHY YOU’RE DOING YOUR SOCIAL CONTENT WRONG
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@BENHARPER87
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CAN WE TRUST THIS GUY?
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THERE’S SO MANY PLATFORMS
@BENHARPER87
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WHERE TO FOCUS?
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GLOBAL USERS
Facebook Twitter LinkedIn Google Plus Instagram Pinterest Vine0
200
400
600
800
1000
1200
Use
rs (M
illio
ns)
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BUT IT DEPENDS ON YOUR TARGET AUDIENCE
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DATA
IDEAS
PLAN
ACTION
RESULTS
CREATING A CONTENT STRATEGY
@BENHARPER87
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13-18 19-24 25-34 35-44 45-54 55-64 65+0%
5%
10%
15%
20%
25%
30%
Audience Split By Age
USING DATA
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MR & MRS THOMPSONTIME RICH
DISPOSABLE INCOMEBUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH WORK
INVESTING FOR CHILDREN
MRS BARNESINHERITED WEALTH
INVESTOR.
CREATE PERSONAS
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ADD IN SOME IDEAS
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CREATE A CALENDAR
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TEST & LEARN
Competition Posts
Branded Content
Topical C
ontent
Product
Posts
Joke Posts
Team Updates0
1
2
3
4
5
6
7
8
9
10
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
Posts Avg. Engagement Rate
Num
ber O
f Pos
ts
Avg
. Eng
agem
ent R
ate
@BENHARPER87
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CHECK OUT THE COMPETITION
8/1/1
3
8/2/1
3
8/3/1
3
8/4/1
3
8/5/1
3
8/6/1
3
8/7/1
3
8/8/1
3
8/9/1
3
8/10/1
3
8/11/1
3
8/12/1
3
8/13/1
3
8/14/1
3
8/15/1
3
8/16/1
3
8/17/1
3
8/18/1
3
8/19/1
3
8/20/1
3
8/21/1
30.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Brand Competitor 1 Competitor 2
Enga
gem
ent R
ate
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OPTIMISE THE CALENDAR
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WHERE TO START
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STRONG IMAGERY IS KEY
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USE SHORTLINKS
@BENHARPER87
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CURATE & CREATE
75%
25%
CurateCreate
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FOCUS ON FACEBOOK FIRST
@BENHARPER87
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DON’T BE PUSHY
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MEASURING ROI
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USE ANALYTICS
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FACEBOOK INSIGHTS
@BENHARPER87
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Ben HarperZazzle Media
@BENHARPER87
WWW.ZAZZLEMEDIA.CO.UK
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