Noah Kalina – Everyday

• A photo a day for 12 years• 4380 pictures – 1 video• 30.5m views on YouTube

Now that’s the power of web marketing

Web Marketing is a Marathon

There are very few quick wins

Why use Social Media?

The internet isconstantly evolving

Why use Social Media?Evolution

Why use Social Media?

Because your clients do!

Social Media is Rocket Science

This is Rocket ScienceSocial Media is NOT Rocket Science

Message Broadcasting

Sales ChannelQuick FixBandwagon

My target market doesn’t use Social

Media

18-2983%

30-4977%

50-6452%

65+32%

Source: Pew research CentreBy Age

Male62%Female

71%

Source: Pew research CentreBy Gender

To £25k72%

£25k - £42k65%

£42k - £65k66%

+£65k66%

Source: Pew research CentreBy Income

Facebook 67%

Google+ 35%

LinkedIn20%

Twitter16%

Pinterest 15%

Instagram 13%

Source: Pew research CentreBy Site

Which Sites should I use?FacebookLinkedInTwitterYouTube

Google+InstagramPinterestVine

- 1.3 bn Best for Business to Consumer- 330 m Best for Business to Business- 280m Good for B2C and B2B- 1 bn Best for visual learners

- 540m Good for SEO- 200m Good for photogenic subjects- 70m Great for photogenic subjects- 40m Great for short/sharp video

Social Media is for everyone

• Raise Awareness

• Build Credibility

• Publish News and Updates

• Share Ideas

• Engage in

Communication

2 way

Social Media is a platform that allows you to

• Engage in

Communication

• Share Information

• Communicate with other

customers

• Share Ideas

2 way

Social Media is a platform that allows your customers to -

• Stay in touch with existing clients

• Reach out to new audiences and markets

• Communicate with 10s, 100s, 1,000s, millions

• Better understand related markets

Social Media helps business to…

35

0 d

iffere

nt site

s

Go where your clients are!

Rule Number One

See Rule No.1

Rule Number Two

Go where your clients are!

So, where are they?

How do you know where they are?

Ask – CustomersSuppliersFriends and FamilyColleagues

Which Social Media sites would you expect to find us on?

Know your customers

Now you know where they are, what should you do?

Don’t do

“Silo

Mark

eting”

Integration

1 – Define your goals

Define your goals

1. Branding2. Building Interaction3. Sharing vouchers/offers4. Drive traffic to website5. Market new services / products

SMART

SpecificMeasurableAchievableRealisticTimed

ExampleI want to add 100 new Followers/Likes/Contacts per month during Q3 2014

Define your goals

2 – Define your audience

Go where your clients are!

So, where are they?

Define your audience

Know your customers

3 – Understand the platforms

Understand the platforms

Facebook

• 1.3 Bn users – 29m in UK• 3.2bn comments made every day• Great for “buzz building”• Targeted advertising• Best for Business to Consumer

Linkedin

• 330m users, 12m in UK• Professional to Professional• Targeted advertising• Best for Business to Business

Understand the platforms

Google+

• 350m users are on Google+• 2bn “+1”s per day• Important for SEO• B2B and B2C

Understand the platforms

Pinterest

• 310m internet users use Instagram• 70% are women• Especially appealing to the 18-49 age group• Great for photogenic products

Understand the platforms

Twitter

• 280m internet users are on Twitter• Short, sharp communications• Targeted advertising• B2B and B2C

Understand the platforms

Instagram

• 195m internet users use Instagram• 40m photos shared every day• Especially appealing to the 18-29 age group• Great for photogenic products

Understand the platforms

YouTube

• 1 billion visitors per month• 6 billion hours watched per month• Appeals to those who watch rather than read• Inform, advise, coach/teach

Understand the platforms

4 – Plan your content

Plan your content

Content has to be

• F• A• R• E

• Fresh• Appropriate • Relevant• Engaging

Plan your content

What do your clients want to

• Read about• Learn• See• Share

• Develop a schedule• Consistency helps

people “tune in”

When will you post?

Plan your content

5 – Build your presence

Build your presence

• Develop your profiles – Business and/or Personal

• Include photograph to build engagement

• Keep it brief

• Talk about benefits not features

Build your presence

• Speak to people – not AT them

• Always reply to direct comments and questions

• Engage in conversations

• 80% - be friendly, re-tweet / Comment / Engage

• 20% - Add new content

• Join groups and participate

Be active

6 – Maintain your profile

Maintain your profile

• Check your accounts daily• Thank re-Tweets• Thank new followers/Likes/Connections• Respond to comments• Reply to questions

• Find new Likes/Followers/Connections• Find authoritative people and Follow/Like their followers• Connect with people in Groups [Facebook/Linkedin]• Search for branded terms to see who is talking about

what

Maintain your profile

Invest30 Minutes

per day

Maintain your profile

Measure your performance

• Google Analytics• Twitter Analytics• Facebook Insights• LinkedIn Stats• Sprout Social• Mention.net

Don’t wait

Post NOW

What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix

• WHICH Social Media sites are used by your market

• WHO in your business is the best person

• SET UP business accounts and profiles

• RESEARCH how the competition are using Social Media

• FIND people/businesses to Like/Follow/Connect

• GET POSTING

• KEEP AT IT

Find me           www.enterprise-oms.co.uk  andy@enterprise-oms.co.uk

Follow me          Twitter  @andypoultonLinkedin AndyPoulton

Phone me        01793 23 80 20 07966 54 71 46