What is Internet Marketing?

Rethinking Marketing TV/radio ads Trade shows Direct mail Email blasts Print ads Telemarketing

Permission MarketingSearch Engine OptimisationBloggingSocial media RSSFree tools/trials/compsViral videos

We need to stop interrupting what people are interested in & be what people areinterested in.”

CRAIG DAVISCHIEF CREATIVE OFFICER, WORLDWIDEJ. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)

Twitter plays a role in purchasing decisions

42% Want to learn about products and services41%Want to provide opinions about products and ser-vices31 %Want to ask about products and services21% Want to pur-chase products/services19% Seek customer support

Why use social media?More pre shopping begins on SM

Febuary 04 Feb-05 Sep-07 Sep-100

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Series 1

Series 1

Some facts57% of internet users search the web every

day46% are for info on products and services20% of Google searches are for local

businesses70% of clicks are made on organic linksInternet users spend 3x more times on blogs

and SM than email

93% of US internet users are on Facebook

164 MillionUS internet users

152 MillionUS

Facebook users

How can SAIM help?Social media managementSocial media trainingSearch engine optimisationPaid Advertising