why your business needs seo

Why Does Your Business

Need SEO?Takeaways You Can Implement

TodayLaura Hogan | @lauralouise90 | [email protected]

BRAUMGroup 2Laura Hogan | @lauralouise90 | [email protected]

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Laura Hogan | @lauralouise90 | [email protected]


Why Does Your Business

Need SEO?Googl

eTraffi

c££


Number of benefits to a strong SEO strategy:


BrandingEngagemen

tTraffic

Revenue

SEO leads have a 14.6% close

rate, while outbound leads

have a 1.7% close rate


Organic has a lower cost per acquisition than other marketing channels


Google gets over 100 billion searches a

month worldwideLaura Hogan | @lauralouise90 | [email protected]

+250,000 Engagement Rings

+20,000 Dog Collars

+3,000 Solitaire Engagement Rings

+2,000 Harris Tweed Dog CollarsLaura Hogan | @lauralouise90 |

[email protected]


How does organic

search & SEO factor into this?

PAID ADS

PAID SHOPPING

ADS

OrORGANIC SEO LISTINGS



Results on page 2 of Google get less than 5% of clicks


What’s the recipe to get to page one of Google?



Content Links Technical

On-Site Conversion Keywords



Keywords





The foundation of any strategy



What do you want to be found for on Google?

What terms represent

the offering of your

business?

Half of all search queries contain four or

more wordsWordstream




So think about answering questions...



If you solve an issue, you’re building brand trust…..

Users are more likely to come back to your site

Technical





If you haven’t already, get a Search Console

account created for your site.

Google will actually tell you where some of the

technical errors lie on your site!



Fixing these errors makes your site not only better for Google, but better for users too.

Uncovering technical issues can help boost ROI

Technical Errors fixed


On-Site





It’s all about optimisation….



Now you know your keywords, it’s time to put them to use.


Meta Title

Meta Description

URL



DOG COLLARS

-------- dog collars -------------------------------- ---------------------------------------------------------------------------------------------------------------------------------------------------collars for dogs ------------ -----------------------------------------------------------

--------------------------------------------------------- dog collar ------------------------------------------------------

Title - H1 Tag

Text

Text

Alt Tag On Image


Content





The easiest way to produce fresh content on your site is through a

blog.



They not only generate traffic, but can also drive revenue

Links



Being found online can increase footfall.

72% of all people who performed a local search ended up frequenting a

store that was within five miles.




Local Citations are great and simple to

do



For a long term strategy look for outreach opportunities



Unlinked brand mentions



Create and share content

Conversions





average userattention span

is 8 seconds



Make it easy for the

people to find your products and buy

them



A strong CTA can make all the difference

Keep it above the fold too



Consider imagery positioning and direction too. It can make a huge difference

https://blog.kissmetrics.com/eye-tracking-studies/

https://blog.kissmetrics.com/eye-tracking-studies/


Takeaways

SEO is a cost effective marketing strategy, with a

variety of benefits.


If you’re not on page one, you won’t get the traffic


There’s six steps to an effective SEO strategy:●Content●Keywords●Links●On-Site●Technical●Conversion


why your business needs seo

Marketing