why you still need to master your data before you master ...jordan+informatica.pdf · business...
TRANSCRIPT
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Why You Still Need to Master Your Data Before You Master Your Business (Intelligence)
Business Imperatives Addressed By Reliable,
Integrated View
David Jordan
Data Management Product Specialist
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A simple question……
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“I need access to
our top 400
customers,
the products they
have purchased,
and the channels
through which they
bought.”
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Critical Business Imperatives Inhibited Due to Lack of Reliable Data
Business
Leaders
Business
Analyst
IT Delivery
& Architect
Cannot make timely, confident decisions and accurate
reporting for routine financials and compliance
Wasting staffing time for reconciling multiple versions of
inconsistent data every quarter? Reconciling multiple versions of inconsistent data for
analysis and management reporting
Time-consuming and Error-prone manual creation and
maintenance processes for delivering reliable data
Improve
Efficiency
& Reduce
Costs
Acquire &
Retain
Customers
Governance
Risk
Compliance
Mergers
Acquisitions
&
Divestitures
Supply
Chain
Efficiency
Business Imperatives
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Business Reasons Why MDM is Required for Data Reliability
European Accounting System
US Accounting System
DW without MDM
Data
Warehouse
The General Electric
Company
Transaction
$400 Million
GE
Transaction
$300 Million
Top 100 Customers
The General Electric
Company
GE
............ ……. ………. ……… ………. ……..
$400 M
$300 M
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Business Reasons Why MDM is Required for Data Reliability
European Accounting System
European Accounting System
US Accounting System
US Accounting System
DW without MDM DW with MDM
Top 100 Customers
The General Electric
Company $700 M
............ ……. ………. ……… ………. ……..
Data
Warehouse
+
Data
Warehouse
The General Electric
Company
Transaction
$400 Million
GE
Transaction
$300 Million
The General Electric
Company
Transaction
$400 Million
GE
Transaction
$300 Million
Top 100 Customers
The General Electric
Company
GE
............ ……. ………. ……… ………. ……..
$400 M
$300 M
=
Golden Record
The General Electric
Company
Transaction
$700 Million
Best version created
by MDM
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Maximum Impact with High-Value Solutions
Director, Chief Data Steward – Global Sales and Customer Operations
Business Imperative
Increase revenue
through relevant cross-
sell / up-sell offers to
maximize account
penetration
Complication
Sales and Marketing
spent excessive time
manually assembling
customer information
leading to errors, lost
opportunities and poor
productivity
Impact
• 20% increase in relevant
interactions with sales
contacts
• 6% increase in cross-sell
• 5% increase in repeat
business
“To better meet our customer needs by making relevant cross-sell and up-
sell offers, we are eliminating the need to search for and reconcile
customer and product data by delivering business-user access to detailed
customer profiles across business units and channels.”
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The Information Challenge How to Synthesize and Govern Data Across Silos and Providers?
Application Legacy Cloud Computing Unstructured
CUSTOMER PRODUCT
CUSTOMER LOCATION
Third Party Data
ACCOUNT LOCATION
ACCOUNT PRODUCT
CUSTOMER PRODUCT
CUSTOMER LOCATION
ACCOUNT ACCOUNT
LOCATION PRODUCT
Manufacturing & Inventory Mgmt
Vendor & Materials Management
Order & Channel Management
Sales & Mktg Operations
Employee Management
Data
Governance
?
No Single
Version of
the Truth
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MDM Improves Critical Business Processes
Improve
Efficiency
& Reduce
Costs
Acquire &
Retain
Customers
Governance
Risk
Compliance
Mergers
Acquisitions
&
Divestitures
MDM
CUSTOMER
ACCOUNT
PRODUCT
LOCATION
Supply
Chain
Efficiency
Application Legacy Cloud Computing Unstructured Third Party Data
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Universal MDM @ Work: Multi-domain The highest value is in cross-domain relationships…
Supplier Sep 2011: One of your Suppliers says their
production run in Sep 2010 was faulty
Supplier What substitute part by which Supplier needs
to go to which customer at what location?
Location Where are those customers located?
Customer Which customers bought those
products?
Product Which of your products did those
parts go into?
Which parts did you buy from that
Supplier? Part
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MDM Improves Critical Business Processes
Improve
Efficiency
& Reduce
Costs
Acquire &
Retain
Customers
Governance
Risk
Compliance
Mergers
Acquisitions
&
Divestitures
MDM
CUSTOMER
ACCOUNT
PRODUCT
LOCATION
Supply
Chain
Efficiency
Application Legacy Cloud Computing Unstructured Third Party Data
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MDM Enhances DW Reliability
EDW
Dimensions
Facts BI Reports
and Dashboards
Analytic
Applications and
Portals
so
urc
es
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Technical Reasons Why MDM is Required for Data Manageability
Explosive growth
of dimensional
records
Limited tracking of
content data
lineage
Failure to manage
hierarchies
Dimensions
managed
separated from
facts
History and
changes of
attribute-level data
lineage
Rich set of multiple
hierarchies
DW without MDM DW with MDM
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Business Success Depends on Reliable, Up-to-Date View of Your Business
•Improve risk management
•Reduce audit costs for regulatory compliance •Reduce cycle
times for financial
reporting
•Achieve customer intimacy
•Improve
cross-selling / up-selling •Improve
customer
retention
•Improve efficiency for
product delivery •Improve
productivity of R&D •Reduce
operational costs
• Perform combined regulatory
reporting •Minimize
duplicative business processes
•Gain business agility
•Improve inventory forecasting
•Improve
category management •Improve
supplier
relationships
“Through 2012, more than 35% of the top 5,000 global companies will FAIL to make insightful
decisions about significant changes to their business and markets due to
underinvestment in their information management systems.”- Gartner
Improve
Efficiency
& Reduce
Costs
Acquire &
Retain
Customers
Governance
Risk
Compliance
Mergers
Acquisitions
&
Divestitures
Supply
Chain
Efficiency
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MDM Social Networking Combining Social Network data with MDM
Databases
Applications External Data
Providers
MDM Hub
Customer Product …
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Key take-aways
• Data volumes are an issue – only going to get
worse
• Multi-domain capabilities are critical
• Trust & Quality are vital to acceptance and use
• Expectation on immediacy of data access
• Consider the impact & opportunities of social
media data
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Informatica Day
• Stockholm – 11th October
• John Radcliffe- Gartner
