Life Hacks with Michael North

5/22/2015 www.bacnetwork.com

MOBILE-GEDDON

Mobile-Geddon !!

How many people own a Smart Phone?

How many people use a Smart Phone?

So what, it was only about Smart Phones!

Search rankings are over-rated !

www.bacnetwork.com

Mobile-Geddon !!!!

4-21-15, Google changed search rankings for Mobile devices.

It only impacted search BY Mobile Phones.

We had 2 months to prepare.

I can always make my site mobile friendly later.

So why do I care again?

www.bacnetwork.com

Mobile-Geddon !!!!

comScore says 60% of all web traffic comes from Smart Phones, up 10% in JUST ONE YEAR !!!

Half of mobile traffic come from Mobile search, half from mobile apps and social media.

65% of all sites are still not mobile-friendly.

www.bacnetwork.com

Mobile-Geddon !!!!

Mobile is now the Number One source of media information.

It exceeds, desktop, radio, newspapers, television and tablets.

www.bacnetwork.com

Mobile-Geddon !!!!

Social networking now gets 70% of its’ traffic from mobile.

Mobile “time on site” is twice that of desktop.

Mobile growth rate is 50% a year and growing.

70% of mobile searches act on a website within one hour, triple that of desktop.

www.bacnetwork.com

Mobile-Geddon !!!!

Maybe you don’t care about mobile but your clients do.

If they don’t, they need to care immediately.

Are you really prepared to support your clients’ growth?

Mobile is where the growth is, the customers are and where sales growth will come from.

www.bacnetwork.com