why you should be working on the business, now

COPYRIGHT 2012 © IQUEST INC.

N THE

BUSINESS

O

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And what you’ll do

when you’re working

ON the business


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Economic forecasts are as unpredictable as the weather

Lot’s of uncertainty


What you think a

bout can

profoundly

impact your

business toda

y, and in the f

uture.

What will be our

future competitive

advantage?

What business

models can

change our

fortunes?

How are we enabling employees to dream?

Who are our

next great

leaders?


36 hours

48 hours

68 hours

Employee CEO

CEO’s of the most

successful companies

We spend lots of time working…



TODAY TOMORROW

But where do you put most of your energy?


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on

in Most CEO’s spend less than 3% of

their time thinking about the future (and many spend less than 1%)


What’s the

determinant factor

when it comes to the

success of your business?


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What are the 4 jobs

every leader has to do?



Inspire



Inspire Guide



Inspire Guide

Strengthen



Inspire Guide

Strengthen Enable


Lead

ers

‘r B

uild

ers



Chief

Bottle

Cook

Washer

&

Always be the Chief Cook…

Leaders are

not the Chief Cook and

Bottle Washer even when you’re washing bottles



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A question that can only can be answered when

working ON The Business!


How much time should anyone at your company work ON The

Business?


3M’s 15% Rule… 15% of your time is your time…

to explore, imagine, think and

dream about what’s next.


Doesn’t look like much, just sitting there, stuck on the wall.


, , 2 7 , 7$

Sticky notes and many other innovations

dreamed up by people working ON the

business have helped deliver billions in revenue.

Not bad for a company that only spends 85%

of their time actually working IN the business.


in on

What’s urgent

What’s important


Lou Gerstner took over IBM during the company’s darkest days. Instead of getting stuck permanently IN the business, he balanced his time by also working diligently ON the business, keeping, in his words…

…“what we stand for” but changing “how we do things”. His successor, Sam Palmisano adopted the same approach, saying “it is about creating and nurturing a culture of long-term thinking”.


200

150

100

50

1993 2002 2011

in on +

Lou Sam

Share Price


N THE

BUSINESS

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What’s it

all mean?


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Build context, culture, confidence and coalition

ON THE BUSINESS


Purpose Core Values Collaborative Culture Noble Cause


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Build vision, clarity, focus and direction

ON THE BUSINESS


Business Plan Projections + Capital Long Term Strategy Performance Big Decisions


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Build knowledge, capabilities, assets and options

ON THE BUSINESS


Minimize Risks Resources & Relationships

Insight Gathering Experiment Brand Value

Strategic Alliances Succession & Exit


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Build structure, process, authority and leadership

ON THE BUSINESS


Monitor Quality + Output Situational Analyses


IiNn… …OoNn

How do you create the conditions to work on both?


ON Working

the business

Come back at 3



GgEeTt OoUuTt!!!

Experience things that your customers, suppliers

and employees experience!


1.  Apple 2.  Twitter 3.  Facebook 4.  Nissan 5.  Groupon 6.  Google 7.  Dawning Information

Industry 8.  Netflix 9.  Zynga 10.  Epocrates 11.  Trader Joe’s 12.  Arm 13.  Burberry 14.  Kosaka Smelting and

Refining 15.  Foursquare 16.  ESPN 17.  Turner Sports

18.  Huawei 19.  Intel 20.  Syncardia 21.  Donorchoose.org 22. Ebay 23.  Nike 24.  Linkedin 25.  Wieden +

Kennedy 26.  Yandex 27.  Amazon 28.  Opening

Ceremony 29.  IBM 30.  Amyris 31.  Double Negative 32.  Kaspersky Lab 33.  Pepsico

34.  Univision 35.  Snohetta 36.  Marks & Spencer 37.  Microsoft 38.  Solarcity 39.  Shaadi.com 40.  Voxiva 41.  Cisco 42.  Enerkem 43.  Samsung 44.  Pandora 45.  GE 46.  Changchun Dacheng

Industrial Group 47.  Azul 48.  Stamen Design 49.  FX 50.  Madecasse

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N O


O N I Work IN the business to create the

conditions that will allow you time,

energy and emotional freedom to

work ON The Business


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IN ON


IN is what you need to prepare for it

ON is your future


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Website + Blog: iQuestinc.com Twitter: @MorryPatoka @Andrewatiquest LinkedIn: Morry Patoka Andrew Guido

N THE

BUSINESS

O