why you need to add automation to your marketing mix

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Page 1: Why you need to add Automation to your Marketing Mix

latest.passle.net

Page 2: Why you need to add Automation to your Marketing Mix

latest.passle.net

Paul Sullivan CEO at Modedaweb

David KirkStrategic Alliances and Sales Director at Passle

Page 3: Why you need to add Automation to your Marketing Mix

latest.passle.net

What is marketing automation?• Paul to complete

Page 4: Why you need to add Automation to your Marketing Mix

latest.passle.net

Why is marketing automation important to modern marketers?

Page 5: Why you need to add Automation to your Marketing Mix

latest.passle.net

What are the main challenges facing businesses that want to adopt marketing automation?

Page 6: Why you need to add Automation to your Marketing Mix

latest.passle.net

What sectors is marketing automation relevant too?

Page 7: Why you need to add Automation to your Marketing Mix

latest.passle.net

Marketers typically have a hard time proving ROI. How does Marketing Automation help overcome this challenge?

Page 8: Why you need to add Automation to your Marketing Mix

latest.passle.net

How can marketers overcome budget holder concerns about investing in marketing automation platforms?

Page 9: Why you need to add Automation to your Marketing Mix

latest.passle.net

Which teams should be involved in implementation and who should lead?

Page 10: Why you need to add Automation to your Marketing Mix

latest.passle.net

What are the most important processes to have in place before businesses implement marketing? • Data quality?• Sales/Marketing teams working together.

Page 11: Why you need to add Automation to your Marketing Mix

latest.passle.net

What type of user data is most vaulable for marketing automation? • Are there steps to standardize

Page 12: Why you need to add Automation to your Marketing Mix

latest.passle.net

What is the best success you have experienced? • Logo of client or website example here/

Page 13: Why you need to add Automation to your Marketing Mix

latest.passle.net

The Hero, Hub, Hygiene Content Pyramid

Hero

Hub

Hygiene

HeroLarge-scale projects: PR event, white papers or big research pieces.

HubRegular, timely and expert-led content.

HygieneAlways available content. Website and product specification brochures.

Page 14: Why you need to add Automation to your Marketing Mix

latest.passle.net

Thank you!

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Why you need to add Automation to your Marketing Mix

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