WHY YOU MAY NOT NEED A DESIGNER (OR DEVELOPER)
Andreas Beining @beining portada.no
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The conversation starts.
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/shots/1750115-‐Flat-‐Browser-‐U
I-‐Freebie <!--SITE GOES HERE-->
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/photos/epsos/8463683689
BUDGET?
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HOW MUCH DOES A CAR COST?
HOW MUCH DOES A CAR COST? SKODA OCTAVIA 2006
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/photos/enjork/5395445275
FROZEN PIZZA
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/photos/43358130@N02/6968429357
FRESH PIZZA
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/photos/jenwhalen/3085855674
6 COURSE MEAL
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/photos/chop_suey_stuey/8895959339
ASK QUESTIONS
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/photos/*melessriver/15413184953
STEP OUTSIDE AND LOOK AT A DISTANCE
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BUSINESS GOAL
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ADVERTISING
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BRANDING
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YOU'RE FIRED
I'VE GOT 99 PROBLEMS BUT A WEBSITE AIN'T ONE
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-‐and-‐ask-‐more-‐ques*ons-‐12/
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/download/em
pty-‐white-‐shelf.jpg
CUSTOM DESIGN & DEVELOPMENT
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/photos/thebokeeffect/7308566078
How a website is made together with the client.
SALES TECHNIQUES
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/photos/34517490@N00/4104351428
TARGET AUDIENCE
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ilk.com/u/beining
HOW DO THEY ENTER?
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/photos/cubagallery/6646093863
WHAT DO THEY WANT?
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WHAT DO WE WANT?
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/photos/imu"
oo/2678338851
WE WANT ≠ THEY WANT
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/photos/76377775@N05/9661115463
USER EXPERIENCE FLOW
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/photos/howardlake/4727110626
And then you can actually start thinking design and development.
MORE SMART-PHONES SOLD THAN PCS
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ar"elefoner-‐enn-‐pcer
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/photos/64683169@N00/2293963034
MOBILE FIRST
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/photos/pigstyave/38543187
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/photos/chop_suey_stuey/8895959339
ASK THE CORRECT QUESTIONS
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/photos/manc72/15175035234
THE GOAL
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ww.istockphoto.com
/photo/businessman-‐on-‐a-‐w
heelchair-‐against-‐modern-‐stairs-‐20738240?st=b405629
UNDERSTAND THE CUSTOMER
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ww.flickr.com
/photos/seegioo/4334436675
STEP OUTSIDE
HASTE IS WASTE
THANK YOU!
http://www.slideshare.net/abeining
Andreas Beining @beining portada.no