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Why Would IWant to Workfor You?Job Seekers Oer Guidanceon How to Position Your CompanyCulture to Attract the Best Hires

2014 iCIMS Inc. All Rights Reserved.

2014 iCIMS Inc. All Rights Reserved.

Culture

In the most simple terms, a companys culture is the personality of

the organization from the employeesor potential employees

perspective. It is defined by the way employees execute on a companys

values, beliefs, and objectives as individuals and as a team. Most

employees have little control over the culture. Ultimately, the companys

management team is responsible for setting the tone of companys

culture through company initiatives/programs, management leadership

styles, and even creating a physical environment that supports an

optimal experience for the business results and people driving them.

Having a well-defined company culture permeating your recruiting

process from recruitment advertising to sourcing to onboarding helps

organizations to attract and engage people who are a good fit for the

organization. Top employment brands leverage their company culture

to attract the best hires while engaging and retaining their A players.

Further, when A players are happy with their employer, they are

more likely to refer their A player friends. This is significant as iCIMS

proprietary research shows that employee referrals are a top source of

hire, accounting for 34% of all hires.

With this in mind, the iCIMS Hiring Insights set out to

learn what cultural elements were most compelling to job seekers and,

in particular, what aspects of company culture attract best-fit talent.

To that end, iCIMS Hiring Insights surveyed more than 400 job seekers

to learn what aspects of company culture are most important to them.

There is a lot of talk about company culture, but what does it mean? Why does it matter?

2014 iCIMS Inc. All Rights Reserved.

Culture

First, it is important to know that every company has a dominant culture.

According to experts, Kim Cameron and Robert Quinn, the four main

types of culture are clan, adhocracy, hierarchy, and market. While

every companys culture may have elements of other culture types,

every company has a single dominant culture type.

If you are not sure what your company culture is, you can take a test

online at www.ocai-online.com.

CULTURE TYPE Clan Adhocracy Hierarchy Market

ORIENTATION Collaborative Creative Controlling Competing

LEADER TYPEFacilitator Mentor Team builder

Innovator Entrepreneur Visionary

Coordinator Monitor Organizer

Hard driver Competitor Producer

VALUE DRIVERSCommitment Communication Development

Innovative outputs Transformation Agility

Efficiency Timeliness Consistency and uniformity

Market share Goal achievement Profitability

THEORY OF EFFECTIVENESS

Human development and participation produce effectiveness

Innovativeness, vision, and new resources produce effectiveness

Control and efficiency with capable processes produce effectiveness

Aggressively competing and customer focus produce effectiveness

Clan Adhocracy Hierarchy Market

Source http://www.uiowa.edu/~nrcfcp/dmcrc/documents/OCAIProExampleReport.pdf

http://www.amazon.com/Diagnosing-Changing-Organizational-Culture-Competing/dp/0470650265http://www.ocai-online.com.http://www.uiowa.edu/~nrcfcp/dmcrc/documents/OCAIProExampleReport.pdf

2014 iCIMS Inc. All Rights Reserved.

Culture

Job Seekers Preferred Company CultureThe majority of job seekers prefer to work in a clan culture,which is defined as a collaborative, mentoring, team-

oriented environment that derives effectiveness from

employee development.

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Market Culture

Clan Culture48.6%

21.4% Adhocracy Culture

Hierarchy Culture11.0%

19.0%

How Does Your Company Stand?

Were Great! Uh Oh!

You already have a clan culture? Nearly half of candidates find this

work environment appealing. Play up what makes your culture

nurturing and collaborative in every aspect of your recruiting process

from recruitment advertising to onboarding in order to attract and

engage candidates who want what you have to offer.

Not a clan environment? Dont worry--there are job seekers who

actively prefer each kind of company culture. Make your culture clear

in order to appeal to the candidates who want exactly what you have

to offer. Highlight the best parts of your company type throughout

your recruiting process.

2014 iCIMS Inc. All Rights Reserved.

Culture

In order to better define job seekers preferred company culture, lets dive

into job seekers preferred perks, management styles, and company/office

physical attributes.

Lets start by looking at employment perks. Youll immediately notice that

the perks that most appeal to job seekers are aligned with their overall

preferred clan culture.

Most job seekers are attracted to opportunities for employee development. Job Seekers Rank Employment Perks

from most to least important

continued

1 2 3 4 5 6 7 8 9 10 11 12

1. Retirement plan

2. Flexible schedule

3. Job/skills training and development

4. Companys reputation for modern processes, management & technology

5. Mentoring program

6. Tuition reimbursement

7. Environmental/community/ volunteering program

8. Employee discount programs

9. Transportation benefits

10. Gym or exercise membership or facilities

11. Free refreshments/ free meals

12. On-site daycare or daycare reimbursement

2014 iCIMS Inc. All Rights Reserved.

Culture

How Does Your Company Stand?

Were Great! Uh Oh!

If your company offers these top-ranked perks, be sure these

opportunities are prominent in your employment branding, your

career portal, and all other candidate communications.

For companies that do not offer any or all of the top-ranked perks,

consider which might be easiest to implement, as these will improve

your competitive position in the war for top talent.

Most job seekers are attracted to opportunities for employee development.

Job seekers look for companies that offer retirement plans,

flexible schedules, career development (job/skills) training, and

have a strong reputation for modern processes, management, and

technology adoption.

RetirementPlans

FlexibleSchedules

CareerDevelopment

ModernProcesses

Most Popular Employee Perks

continued

2014 iCIMS Inc. All Rights Reserved.

Culture

How Does Your Company Stand?

Were Great! Uh Oh!

Even if you already offer career development opportunities, now

might be a great time to audit your offerings. Do employees benefit

from them? Are there other programs that might provide better

support? Again, make sure to highlight this important benefit within

your career portal and other employment brand materials.

If you already know or suspect that your training opportunities are

sub-par, this should be a wake-up call: Employees and job seekers value

skills training highly. Now is definitely the time to create and update career

development opportunities for your staff. Once you have, make sure

that job seekers know about the improvements youve made!

Are You Satisfied with the Career Development Programs through Your Employer?

Yes, my employer provides excellent training and development programs internally

No, my employers training and development programs (internal or external) are not very useful

My employer does not offer any form of career training or development for employees like me

Yes, my employer pays for me to attend very useful training classes from external providers

33%

23%

27%

17%

Considering how important career development and skills training is to job seekers, we were surprised to find that

50% of employees report insufficient career development/training from their current employers.

2014 iCIMS Inc. All Rights Reserved.

Culture

1. Formal continuing education programs (e.g. certifications)2. Internship or apprenticeship programs3. Professional seminars/webinars4. Sponsoring in-person networking5. Mentoring programs6. Professional associations7. Library for reading career or job-oriented books

1

2.532.14 2.13 2.11 2.08 2.06 1.95

2

3

4

5

1 2 3 4 5 6 7

How Does Your Company Stand?

Were Great! Uh Oh!

If you already offer access to formal continuing education programs

as a training opportunity, you want to make sure all potential

candidates know that you put your money where your mouth is when

it comes to employee skills training and advancement.

Considering how closely job seekers ranked the various means

of training/professional development, employers may consider

implementing a variety of options or choosing the options that are

more cost effective. Virtually any employee would agree that some

development opportunities are better than none at all.

Since job seekers are looking for better training from

employers, we wanted to know what types of training they

consider better. We found that

job seekers primarily want employers to provide or subsidize formal contin