So Why the sudden chatter on workplace Culture?

As Joey Reiman describes in his book The Story of Purpose, people are not intrinsically motivated by profit or market share – it is purpose and values that bring us to work every day.

@joeyreiman @brighthouse @ceo

The Talent Board (a research group that studies the job candidate experience) found that 41% of all candidates search for information about a company culture before they apply

• Fortune’s Best Companies happen to be many of the same companies listed in Glassdoor’s Best Places to Work and also LinkedIn’s Most In-Demand Employers.

• HubSpot, a growing New England tech firm focused on its culture (around 1,000 employees), has Glassdoor ratings of 4.6, far above the industry average. They give their staff free books and education and believe so strongly in transparency that they post their board meeting notes and culture manifesto online.

• NetFlix’s culture manifesto ”freedom with responsibility” is one of the most popular documents on the internet, 11 million+ viewers. Everyone wants to copy it.

Southwest Airlines assesses culture fit by asking candidates to tell a joke

• Culture manifestos-Quicken Loans uses its colorful “ISMS” to guide values (“call back every client the same day” is one of their values), Google has its 10 ”truths” (focus on the user is one),Salesforce focuses on community, and it goes on and on.

• Culture-driven companies explicitly put their people first. Wegmans, the #7 best place to work in the Fortune list, reset business goals just to create the jobs and career growth they want for their people. “Take care of your people and they will take care of your customers,” as the saying goes.

• Traditional companies like Aetna are now heavily focused on culture. Aetna’s CEO Mark Bertolini has made huge investments to improve retention and culture in the call centers. Their $100M + turnover problem is rapidly going away and he claims to have already improved the bottom line by 3-4 %.

Zappos relies on culture to screen all hires, by trying to see if they are “wacky.” (Zappos assesses culture before they even assess job fit.)

What was your excuse again?

Competing Values-Framework

Remember the Song “Listening to the Winds of Change”?

Don't become this guy!

Take care of your employees or someone else will

www.hallwaze.com