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BIG in JAPAN Why WordPress became successful in Japan despite of the language barrier WordCamp Mumbai 2016 | Naoko Takano

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  • BIG in JAPANWhy WordPress became successful in Japan despite of the language barrier

    WordCamp Mumbai 2016 | Naoko Takano

  • Naoko Takano (now-co)

    http://en.naoko.cc/ @naokomc on Twitter

    http://en.naoko.cc/

  • WordPress & I

  • WordPress.org WordPress.com

    http://wordpress.orghttp://wordpress.com

  • ja.wordpress.org Admin

    Japanese General Translation Editor

    WordCamp Tokyo 2016 Lead Organizer

    http://ja.wordpress.org

  • WordCamp Tokyo 2015 Staff 35 organizing team + 55 volunteers

  • WordCamp US Contributor Day Polyglots (Translators) from all over the world

  • Globalizer at Automattic

    Team Global

    Translation Manager

  • Team Global Make WordPress.com better for the 75% of the internet that doesnt speak English

    http://wordpress.com

  • 438 people / 60 countries / 56 languages automattic.com/map

    http://automattic.com/map

  • WordPress in the

    World

  • Translated in

    locales160

  • Translated in

    locales113

  • Locale WordPress.org WordPress.com

    Hindi () 96% 21%

    Bengali () 93% 20%

    Urdu () 49% 7%

    Assamese () 45% 10%

    Telugu (!"#) 41% 22%Tamil ("#) 38% 22%

    Kannada (#) 28% 3%

    Punjabi () 14% 3%

    Gujarati (u) 10% 3%

    Marathi () 6% 5%

    Malayalam () 2% 3%https://make.wordpress.org/polyglots/teams/, http://translate.wordpress.com/projects/wpcom

    Translation Status

    http://wordpress.comhttp://wapuu.jp/2015/10/18/wapuus-world-domination/

  • WordPress in

    Japan

  • 78.5% of top Japanese sites with CMS = WordPress

    http://w3techs.com/technologies/segmentation/cl-ja-/content_management

    7.6% = Adobe Dreamweaver 2.6% = Livedoor Blog

    http://w3techs.com/technologies/segm

  • WP Tavern Article http://bit.ly/1RWHeUA

    http://bit.ly/1RWHeUA

  • History

  • WordPress ME Multilingual Edition started in 2003

  • https://github.com/WordPress/book

    WordPress Book Published on Github

    https://github.com/WordPress/book

  • Notable Sites

  • Prime Minister of Japan Shinz Abe

  • Government Ministry of Land, Infrastructure, Transport and Tourism

  • Food Services Matsuya, beef bowl national chain

  • Fashion Shibuya 109, fashion retail mall

  • Hosting Services

  • Localization

  • Consistent Releases Each release is 100% translated

  • Ktai Style Plugin Display contents on feature phones (2007-)

  • WP Multibyte Patch Plugin 800,000+ install

  • WordPress Books Dozens of WordPress books in Japanese

  • Communities

  • Local Meetups 25+ local groups, Meetups are held almost every weekend

    https://twitter.com/marushu/status/693331238292103168

  • WordBench.org BuddyPress-powered WordPress community site

  • WordCamps in Japan 17 WordCamps in 8 years

    Kansai 2015 500 attendees

    46 speakers

    Tokyo 2015 750 attendees 40+ speakers

  • WordFes, WordCrab, WordBash Other unique WordPress events in Japan

    Nagoya Fukui Kyoto

  • http://wapuu.jp/2015/10/18/wapuus-world-domination/

    Wapuus

    http://wapuu.jp/2015/10/18/wapuus-world-domination/

  • Wapuus 5th Anniversary Wapuu was born in February 2012

  • http://jawordpressorg.github.io/wapuu/

    http://jawordpressorg.github.io/wapuu/

  • http://www.flickr.com/photos/odysseygate/6425232913/ (top right), http://www.flickr.com/photos/styledesignjp/8395981605/ (bottom center)

  • http://wapuu.jp/2015/10/18/wapuus-world-domination/

    http://wapuu.jp/2015/10/18/wapuus-world-domination/

  • Why did WordPress became successful

    in Japan?

  • Marketing strategy?

    Growth Hack?

    Advertising?

  • From WordCamp Europe 2013 Presentation Learnings from Growing Local WordPress Communities in Japan

  • Small steps.

  • Small steps.

    More people.

  • Small steps.

    More people.

    Keeping it going.

  • Marketing strategy?

    Growth Hack?

    Advertising?

  • Everyone involved made WordPress

    successful in Japan.

  • Who Makes WordPress? a worldwide team of passionate individuals

  • Everyone involved helps WordPress

    succeed.

  • Tips for building a strong community

  • Delegate.

    Tip #1

  • Recognize contributors Translators, testers, forum / docs volunteers

    Localization leader

    Translators

    Testers

    Forum volunteers

    Codex volunteers

  • Document.

    Tip #2

  • Glossary for translation https://translate.wordpress.org/projects/wp/dev/ja/default/glossary

    https://translate.wordpress.org/projects/wp/dev/ja/default/glossary

  • Get Involved in Japanese https://ja.wordpress.org/get-involved/

    https://ja.wordpress.org/get-involved/

  • Style guide / Testing guideline

    Trademark / Domain Policies

    Post-release to-dos

    Event organization how-tos

    FAQ / Forum rules

  • Simplify.

    Tip #3

  • Auto & Canned reply Prevent contact form overflow

  • What You Can Do

  • Take small steps.

    Help others get involved.

    Keep it going.

  • Get Involved Core, design, mobile, accessibility, polyglots, support

  • Start a Meetup grouphttps://make.wordpress.org/community/meetups/

    1

    https://make.wordpress.org/community/meetups/

  • TranslateCore, Plugins, Themes, Codex, Apps,

    Theme/Plugin Directories

    https://translate.wordpress.org/

    2

    WordPress Global Translation Day on April 24th

    https://translate.wordpress.org/

  • Write blog postsWordCamp isnt over until you blog about it :)

    3

  • September 17-18, 2016

  • Thank you!@naokomc

    [email protected] @nao on wordpress.slack.com

    mailto:[email protected]://wordpress.slack.com


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