why we build brands
TRANSCRIPT
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whywebuildbrands
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the story of michael rypka& torchy’s tacos
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from a food truck and a red vespa
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to more than 40 stores and a trailer park
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➔ writer➔ traveler➔ hiker➔ community
builder➔ coffee enthusiast
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the story of tandem coffee
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from intimate roastery in east bayside
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to distribution across north america
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what takes a conceptfrom food truck to famous
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an awesome brand
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brand components
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identity+
personality+
consistency+
discoverability
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identity
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➔ logo➔ typography + color➔ imagery
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personality
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➔ target audience➔ tone (formal / informal)➔ venue
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consistency
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➔ execution➔ content delivery➔ in person
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discoverability
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➔ unobstructed view➔ partnerships➔ community engaged
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result
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well executed brand↓
discovery & affinity↓
loyalty & sharing
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building a web / dev / designbrand
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develop personality
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➔ be authentic➔ be consistent➔ be responsive
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create consistency
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➔ website➔ offline sales collateral➔ social & blog posts
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encourage discovery
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➔ multimedia➔ optimized➔ interactive
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awesome examples
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website superhero
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webdev studios
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godaddy
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more resources
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➔ canva brand kit➔ ifttt➔ Slideshare:
CiscoChannels, Partner Plus Brand Basics
➔ brandsoftheworld.com
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well executed brand↓
discovery & affinity↓
loyalty & sharing
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x.co/wcme16
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adios :)