why video matters i(in teaching & learning)
TRANSCRIPT
Why Video Matters(In Teaching & Learning)
Presented at the “Making the most of your ERA License” Event Oct 2015Creative Commons License
Lewis Carr
Video has been part of the education system for over half a century.
Ever since the Second World War
Video in the classroom is not a new concept
Remember these?
First invented in 1976
How about these?
First invented in 1995
The rise of internet videoThe Education Sector has undergone a major cultural and social shift in the past 8 years.
Influenced by technological and pedagogical trends
Explosion in the use of mobile phones
89%of the UK are daily internet users
Source: Office for National Statistics
Did you know? In Jan 2015, BBC iPlayer served 343 million requests
Source: http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer-performance-jan15.pdf
Mobile access increased to 48%
iPlayer use is closer to the pattern of TV use (especially during the day)
Over 2 million users per episode for popular TV shows
28%of the words on a web page is ever read
Source: http://www.nngroup.com/Based upon Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer:
User spend only 4.4 secs more for each additional 100 words
Source: http://www.nngroup.com/Based upon Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer:
On the Web, Video is King
100musers a day
stream video.
3 hoursAverage time a
UK user watches online video per day
80%of viewers will watch a video, while only
20% will read textSource: Quicksprout, InSivia and DigitalSherpa
74%Understanding increased by watching a
videoSource: Quicksprout, InSivia and DigitalSherpa
Why visuals are important in teaching
90% of information transmitted to
the brain is visual.
40% of people
respond better to visuals rather
than text.
93% of communication is nonverbalGraphical Description Textual Description
A curved line with every point equal distance from the center
Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.
Visuals are processed 60,000 times faster in the brain than textincreasing the rate at which we retain information.
Mayer (2001)While viewing may appear to be passive it can involve the high cognitive activity necessary for active learning.
“Well-designed multimedia instructional messages can promote active cognitive processing in students, even when learners seem to be behaviorally inactive”
Source: http://www.safarimontage.com/pdfs/training/usingeducationalvideointheclassroom.pdf
The impact of on-demand/internet videoOn-demand video caters for the individual learning pace of students.
Learners have more control over the information and an additional opportunity for deeper learning by being able to stop, rewind, fast-forward, and replay content as many times as needed.
Pedagogical Impacts of On-Demand Video1.Interactivity - quizzes, embedding into forums.
2.Higher Engagement - stronger visual stimuli, on-demand.
3.Knowledge Transfer - learners retain concepts better with video.
Source: http://www.cisco.com/web/strategy/docs/education/ciscovideowp.pdf
1 min video = 1.8 million written words
Video may be the best way to remember key facts and figures.
Source: Forrester Research
How video can improve teaching1.Better Instruction - Strengthen links between idea and
application
2.Classroom Enrichment - Travel to places outside of the classroom
3.Accelerated Learning - Blended learning, flipped learning
4.Distance Education - Remote learning, MOOCs
5.Communication - Web conferencing, live streaming
6.Professional Development - Evaluations
7.Assessment - Assignments, evidence-based gathering
Utilise our ERA License and the expertise in the team
Put more content in our VLE Platforms, build a content library.
Encourage mobile video
Utilise our ERA License to remove legislative barriers (comply with
copyright)
Remove the over-reliance of YouTube (use more factually accurate broadcast
content)
Piloting a new resource platformeralearning.uk
eralearning.uk
eralearning.uk
End of Presentation
www.adaptivle.co.uk@lewiscarr