why use a social sign-in on your website?
TRANSCRIPT
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WHY USESOCIAL SIGN-IN
a
WEBSITE?on your
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It is a form of single sign-onwhere a user is able to use
social media login infomationto sign into a third party
website.
WHAT IS SOCIAL SIGN-IN?
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Email NewslettersPromotions
SubscriptionsDownloads
& More!
WHAT CAN IT BE USED FOR?
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WHAT ARE THE KEY BENEFITSOF USING SOCIAL SIGN-IN?
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Some users find it bothersome tocreate a new account when a
social sign-in allows fora one-click login.
1. A QUICK & EASY LOGIN EXPERIENCE
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Most teens today have a limitedattention span and a socialmedia account; social loginsmake it easy & efficient for
them to engage!
2. AN ATTRACTIVE OPTION FOR TEENS
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Social login prevents 'PasswordFatigue,' which occurs when usersare overwhelmed by an excessive
number of passwords in theirday-to-day routine.
3. PREVENTS USERS FROM FORGETTINGTHEIR PASSWORD & GIVING UP
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Users can share the contentthey love straight to their
social media accounts. Theyjust click & share!
4. EASILY SHARE CONTENT
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Most social login providers grantaccess to basic customer info,which creates opportunities to
further target segments of acustomer base.
5. PROVIDES CONSUMER INSIGHTS
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1. A quick & easy login2. Attractive to teens
3. Prevents 'Password Fatigue' 4. Easily share content
5. Provides consumer insight
TO SUMMARIZESOCIAL SIGN-IN'S ARE:
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QUESTIONS?LET'S CHAT!
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