Why Trade Shows are Why Trade Shows are Important for Your Important for Your BusinessBusiness

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Conventions vs. Other Conventions vs. Other Advertising ToolsAdvertising Tools

Meet your target Meet your target market face-to-facemarket face-to-face

Hands-on product Hands-on product demonstration demonstration

Network with other Network with other industry industry professionalsprofessionals

Place Place Advertisements in Advertisements in Newspapers, Newspapers, Magazines or TV Magazines or TV and hope it reaches and hope it reaches your target audience. your target audience.

Meet Your Target Market Meet Your Target Market Face-to-FaceFace-to-Face

One study showed that 82 percent of One study showed that 82 percent of attendees have buying power attendees have buying power

Putting your business out there will Putting your business out there will provide more exposure, putting your provide more exposure, putting your company on the map. company on the map.

With well-designed trade show displays With well-designed trade show displays and upbeat booth staff, attendees will and upbeat booth staff, attendees will remember after the event is over. remember after the event is over.

Hands-On Hands-On DemonstrationsDemonstrations

Let attendees test your products. Let attendees test your products. If people are able to try products before If people are able to try products before

they purchase them, they are more likely they purchase them, they are more likely to buy. to buy.

Network with Other Network with Other Industry ProfessionalsIndustry Professionals

You get the opportunity to meet other You get the opportunity to meet other industry professionalsindustry professionals

By making connections with them, you’ll By making connections with them, you’ll be able to refer clients to one anotherbe able to refer clients to one another

With stunning With stunning trade show boothstrade show booths, you’ll , you’ll be able to attract hundreds, possibly be able to attract hundreds, possibly thousands of people to you. thousands of people to you.

For More Trade Show For More Trade Show TipsTips

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