why top level executives (fortune 1000) attend conferences

TOP LEVEL EXECUTIVES ATTENDING

CONFERENCESOctober 2016

www.goodmanlantern.com/events-conferences/

In a comprehensive research we interviewed 191 management executives of Fortune 1000 companies, who regularly attend business conferences and events

WE ASKED EXECUTIVES:


1: How do you determine if it's worth you attending a conference or event*?

Asking your peers / colleagues

Quality of marketing and communication

received

Search for relevant conferences on

search engines, e.g. Google.

Discover events by reports, eBooks etc discovered online

Advertising within media including radio

or television

0

18

35

53

70

41.3

62.6

13.1

23.7

22.6

Answer Resp. A1: Asking your peers / colleagues

41.3%

A2: Quality of marketing and communication received

62.6%

A4: Search for relevant conferences on search engines, e.g. Google.

13.1%

A5: Discover events by reports, eBooks etc discovered online

23.7%

A6: Advertising within media including radio or television

22.6% (2)

* Respondents were allowed to provide upto 2 answers, hence the cummiltive % is higher than 100


2: What are your reservations before selecting to attend an event*?

Will the conference help me develop bet-

ter relationships?

Will the conference help you generate

quality sales leads?

When you're out of the office, who is going to manage your respon-

sibilities?

Will the event help you and your team grow

professionally?

0

15

30

45

60

41.1

22.4

52.6

32.3

Answer Resp.A1: Will the conference help me develop better relationships?

41.1%

A2: Will the conference help you generate quality sales leads?

20.0%

A3: When you're out of the office, who is going to manage your responsibilities?

52.6%

A4: Will the event help you and your team grow professionally?

32.3%



3: Why do you attend a conference or event related to your work/business*?

Meet experts and speakers face-to-face

Networking oppor-tunities with peers

Break-Out of your comfort zone

New tips and tactics for work

Invest in yourself, your career, and your

company

0

18

35

53

70

88

30.7

68.9

11.4

10.8

21.1

Answer Resp. A1: Meet experts & speakers face-to-face

30.7%

A2: Networking opportunities with peers

68.9%

A3: Break-Out of your comfort zone

11.4%

A4: New tips & tactics for work 10.8%

A5: Invest in yourself, your career, and your company

21.1%



4: What in the past made your conference or event experience memorable*?

Venue: Attending at a venue, which has a

‘wow factor’

Promotional material: in the run up to your

event and after

Personalisation: at the event like. Eg: a wel-

come note with a goodie bag

Theme: which makes the conference vis-

ually exciting and dif-ferent

0

15

30

45

60

52.2

51.8

34.2

12.7

Answer Resp. A1: Venue: Attending at a venue, which has a ‘wow factor’

52.2%

A2: Promotional material: in the run up to your event and after

51.8%

A3: Personalisation: at the event like. Eg: a welcome note with a goodie bag

34.2%

A4: Theme: which makes the conference visually exciting and different

12.7%



5: What channels do you use to learn about the conference or event, before and after*?

Social media: Linkedin, Twitter etc

Conference’s website and blogs

eBook or brochure sent via email

Material sent via post (snail mail)

0

15

30

45

60

30.7

53.5

30.4

42.4

Answer Resp. A1: Social media: Linkedin, Twitter etc

30.7%

A2: Conference’s website and blogs

53.5%

A3: eBook or brochure sent via email

30.4%

A4: Material sent via post (snail mail)

42.4%



6: How long before the conference or event, did you make the choice and pay to attend?

1 year+ Between 6months and 1 year

Between 1 and 3 months Under 1 month before 0

13

25

38

50

42.1

27.9

21.7

8.3

Answer Resp. A1: 1 year+ 42.1%

A2: Between 6months and 1 year 27.9%

A3: Between 1 and 3 months 21.7%

A4: Under 1 month before 8.3%

DOWNLOAD THE COMPLETE REPORT (free)

http://www.goodmanlantern.com/white-papers/





why top level executives (fortune 1000) attend conferences

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