why the digital skills gap is good for you

why the digital skills gap is good for you

@stevelinney

@stevelinney head of marketing

learningpeople.co.uk/blog/digital-skills-gap

@stevelinney | learningpeople.co.uk/blog/digital-skills-gap

baby brain


who are the learning people?


what am I talking about?


digital skills gap


my learning paths


scary facts


89% of business leaders

don’t believe graduates possess

the expertise needed to enter the

workforce source: harvard business review


25%

lower

small businesses have notably weaker digital

marketing skills than their larger

competitors source: digital marketing institute


750,000 digital jobs in the UK by 2017, but

there is a lack of skilled people

source: computer weekly


what does this mean for digital

marketers?


opportunity


personal achievement


financially rewarding


you learn


learning culture at the learning

people


passion + purpose = win, win


Werner Vogels, “don’t say no”


love this approach


no such thing as luck


summer babies are more lucky


lightbulb moment


a blog post is like a miniskirt

it has to be short

enough to be interesting, but long enough to

cover the subject


content needs an audience


you only need one good idea



digital marketing certifications

certified professionals can earn 20% more


3 things


1.  learn everyday


2. immerse yourself in

digital marketing


3. certify your skills


don’t miss out


@stevelinney learningpeople.co.uk/blog/digital-skills-gap

Marketing