Why Talent Hiring Is A Team SportAlign your talent strategy, audit your social media presence and partner with internal communication to raise your hiring impact

Aniisu K Verghese (@Aniisu)May 2017

Related articles: Audit And Make Your Linkedin Profile Work Harder For You

https://www.linkedin.com/pulse/audit-make-your-linkedin-profile-work-harder-you-aniisu-k-verghese?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3Bg5vajS92fm4g0te1z%2FKmiw%3D%3D

Why Your Talent Strategy Must Align With Internal Communicationhttps://www.linkedin.com/pulse/why-your-talent-strategy-must-align-internal-aniisu-k-verghese?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3Bo%2B0TITJmypT%2BGnkU5LxkdA%3D%3D

Hiring is a team sport and not about individual glory or a number game. Even if one social media profile or a post of a recruiter from among a team is off-brand it has a ripple effect on all other recruiters who may be having consistent profiles on social media. Therefore auditing your social media profile is crucial for the success of your organization.

As boundary spanners, the talent scouts are vital to how new hires and future employees perceive the brand and demonstrate active, communicative behaviors that improve your organization’s abilities to engage, from within.

Like the recruiters, employees who are the first point of contact, be it a customer representative executive or a clerk in an organization have critical roles to play in projecting and promoting the right messages for the organization. Internal communicators can facilitate the engagement and infuse credibility and clarity to a brand’s perception.

The world of social hiring has evolved. While Linkedin has the widest reach, Facebook calls the shots on reputation. Facebook tops content sharing and employees love to share (if they get the opportunity) about work-life, jobs and company news. Social networks and careers sites are the most important in the communication mix.

Aligning and matching expectations of candidates with what your organization stands for is the best way to gain trust and improve your hiring value.

Summary

Context1. Social posts containing visuals are 40X more likely to be viewed on social media than text-only posts. (CKR

Interactive, 2016)

2. 67% of job seekers using social media to gain insights into company culture (Robert Half Insights series)

3. 59% of professionals who do or would amend profiles on personal social media to make them appropriate for employer viewing (Robert Half Insight Series)

4. 66% of organizations have taken steps to leverage mobile recruiting (SHRM, 2017 Recruiting Trends) – optimizing the website etc

5. 78% of Indian professionals say that the company reputation as a great place to work or having great people or being prestigious is important while considering a job. (Linkedin Talent Trends report, 2015)

6. 79% of talent acquisition leaders who say talent brand significantly impacts their ability to hire great talent. (Linkedin Talent Trends report, 2015)

7. Brand messages reached 561% further when shared by employees vs. branded channels. (Social Media Employee Advocacy - Altimeter, 2016)

8. Employees can reach an audience 10X times larger than what your brand is reaching through its own earned social media efforts (MSL Group, 2014)

9. 39% organizations will increase their ‘branding and marketing’ wallet share aligned with the recruitment priority to communicate the brand effectively. (Aon Hewitt Study Decoding Hiring Trends in India 2016)

Linkedin has most effective reach and network

The Sophisticated Marketer’s

Guide To Linedin (2017)

40% of recruiters have 2000+ connections on LinkedIn, FB calls the shots on reputation

2016 Global Recruiting Survey (Social Talent

& Alexander Mann Solutions) -“LinkedIn is for job searches but Facebook defines

reputations. 35% of candidates say they use social networks to

contact potential employers” – Adecco Work Trends Study

(2015)

Casting net wider; referrals most reliable, social networks and careers site important.

Jobvite Recruiter Nation Survey (2015)

Brand visibility channels

Social networking top priority, learning and careers – key employee offer

Aon Hewitt Study Decoding Hiring Trends in India, 2016

Unclear employer brand position is hurting organizations

India Recruiting Trends, Linkedin (2015)

Content sharing: Facebook tops; worklife, jobs and company news

Social Media Employee Advocacy (Altimeter, 2016)

Shift in channels – digital media increases, traditional drops

Employer Branding Trends Study 2016 (People Matters

and Monster.com)

Application stage crucial, strengthen culture and opportunities content

Using social media in the

recruitment process, Robert

Half

Phone is the best way to convert talent

2016 Global Recruiting Survey (Social Talent)

What recruiters preferWhat gets conversions most

Is your organization aligned with what candidates expect?

India Recruiting Trends, Linkedin (2015)

Are you tapping employees’ motivation for sharing?

Employee: increasing understanding among friends, recognition

Brand: help recruit, defend company and support customers

Shared: believe in mission and offerings

Social Media Employee Advocacy (Altimeter, 2016)

Audit Your Social Media Presence

Audit Your Social Media PresenceChannel (Linkedin) Actions (Yes or #) Frequency Followers

1. Basics• Photo

• Summary (Tesco Bengaluru)

• Experience

• Education

• Volunteer experience

• Featured skills & endorsements

• Recommendations

• Profile strength

Weekly/monthly/quarterly/annually

Beginner/Intermediate/Advanced/Expe

rt/All-Star

Where are they from? What is their

background? Location? Occupation?

2. Background banner

3. Pulse Daily/weekly/monthly

4. Recommendations

5. Shares

6. Likes

7. Comments

8. Slideshare

Wrap-up• As the first connection (employee/recruiter) to most prospective hires/external world you

have the most critical role to play for the brand.

• Be consistent with your profile and update: refresh your profile (right company name) –get it to All-Star

• Hiring is a team sport! If you succeed, we all succeed together as a brand. If you fail, we fail together. Help each other get better with social media presence.

• Use visual assets well: especially the banner space to promote your personality and the company brand

• Involve employees and leaders as ambassadors

• Give recommendations, use Pulse to share updates on culture, jobs and work life

• Create and share content – make Slideshare content and updates from company feed

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