why talent communities over social networks
TRANSCRIPT
Social Networks and Communities?
“We’ve got a Twitter account”
“Hey we have a Facebook page”
“Our recruiters have a huge network on Linkedin”
Twitter & Facebook – The Myth of Engagement
The mean half life of a link on twitter = 2.8 hours, facebook =3.2 hours and ‘direct’ sources =3.4 hours.
On Facebook
“Status updates on Facebook – that is my competition” – Shiv Singh, Director-Digital, PepsiCo Beverages America
On Linkedin – Your Social Recruiting Rockstars
What happens when they move? You lose their community
Why build talent communities
Branded Talent
Community
Content & Videos from
social networks
People from social
networks
People from career
databasePeople visiting
website
Jobs posted
Content, Conversations
People interested
People with Skills
Company
Attract
Dev
elop
Engage
Segment and manage your community BraveNewTalent gives you the ability to segment your community into lists
and engage with them on a personal level, using less time and fewer resources than you would on a Facebook page or Twitter account
Targeting TalentThe first step to start a Talent Words campaign is to select the people you want to target. For example:
Talent journey
Community managementOnce your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way.
Your target candidate will get a message, inviting them to join your Talent Community.
Inside the community, they edit their professional profiles.
Your personalised landing page welcomes them into your community.
Attract targeted candidates
Post jobs and analyse results
Interview and take notes
Hire the right peoplein less time
Headhunt in your own community
Start Recruiting directly from your community
Social Media Hub: all your digital contentThe BraveNewTalent platform will aggregate your online content and give
talent a single Media Hub in which to engage with you
For further information contact:Gautam Ghosh India Marketing and Platform EvangelistT: +91 97422 39954E: [email protected] Twitter: @GautamGhoshBlog: http://www.gautamblogs.com Slideshare: http://www.slideshare.net/gautam
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