why social recruiting has changed the face of recruitment forever and made it sexy again

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Why Social Recruiting Has Changed the Face of Recruitment Forever and made it SEXY again Presented by Andy Headworth Sirona Consulting Limited

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This is the presentation I delivered to the Caterer.com Social Recruiting Conference on the 29th July 2010.

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Page 1: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Why Social Recruiting Has Changed the Face of Recruitment

Forever and made it

SEXY again

Presented by Andy Headworth Sirona Consulting Limited

Page 2: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Sirona Consulting

• Established in 2003

• Consult About Recruitment• Strategy• Process• Online Recruitment• Social Recruiting

• Recruitment Audits to Implementations

Page 3: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

“It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change” Charles Darwin

Page 4: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Those were the days.......................

.....post and pray

Page 5: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Retain

Recruit

Attract

‘Old School’ Recruitment

Page 6: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Social Media Has Changed The Landscape.......

Now you can find anyone

Blogs

...... that is no longer the problem – engaging with them is!

Page 7: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

21st Century Recruitment

Connect

Recruit

Page 8: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

21st Century Recruitment

Blogs

Page 9: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

And now you do it all on your mobile!

You can even have your own iPhone App! (We have) >>>>>>>>>

Page 10: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

SEXY

Demand

Innovation

Page 11: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

BUT........... Social Recruiting is STILL just a part of your overall recruitment strategy

It still needs to be supported by a recruitment infrastructure, such as a CAREER SITE

It is not going away anytime soon, ignore it at your peril!

Page 12: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Why Should Social Media Matter To You?

Competitors

Engagement

Candidates

Websitetraffic - jobs

TalentCommunityBrand

Sharing knowledge& expertise

Candidate expectation

Page 13: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Does my business need to be using social media to recruit - social recruiting?

Ask them – they are driving the change

Page 14: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Candidates no longer like being INTERRUPTED (old style marketing) or TOLD why they should be talking to your company.

It is now very much about listening, building relationships and influencing .

It is about going out there to the people, not expecting - or worse - assuming they will come to you.

Expectations Are Evolving

Page 15: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Still interested? Or are you happy to stay in the dark ages and perish accordingly?

We are the last Dodo’s on the

planet, so I have put all our eggs safely into one

basket

Page 16: Why Social Recruiting Has Changed the Face of Recruitment Forever and made it sexy again

Website: www.sironaconsulting.comEmail: [email protected]: 01903 206249 / 07788 726019

Blog: www.sironasays.comLinkedIn: www.linkedin.com/in/andyheadworthTwitter: www.twitter.com/andyheadworthFacebook: www.facebook.com/andyheadworth

Any Questions?