Why are so many blogs such a hopeless failure?

passle investigates…

Most businesses are hugely missing the mark

when it comes to business

blogging

In a recent passle survey of over 500 businesses…

(June-July 2013)

Only 1 in 8 businesses had an updated blog*

*of at least 3 posts in the last year… so not even a high benchmark!

And

80% had no blog at all!

13% 7%

80%

Active blog Inactive blog No blog

We then asked 800 heads of

marketing at small or medium sized businesses if they had an updated blog…

(July-August 2013)

70%

admitted they did not have an updated blog

Given that claims…

Businesses that blog 3-5 times a month have twice as much web traffic and inbound leads than those who don’t blog…

And that… Small businesses (<10 employees)

see the biggest gains in web traffic and inbound leads

when they post more articles...

just why is nobody

blogging?!

passle decided to investigate...

(August-September 2013)

We asked 200 heads of

marketing at businesses which

don’t have an updated blog….

why do you not have an updated blog?

(There were allowed to give more than one reason)

32% said they don’t

see the point

in a blog

27%

said they don’t have enough time to blog

23%

said they can’t write

(or spell) very well

19% said they ran

out of topics

to write

about

19% said no

one else helped

with the blog

32%

27%

19% 19% 23%

0%

5%

10%

15%

20%

25%

30%

35%

Don’t See The Point in a Blog

Not EnoughTime

Ran Out ofTopics to Write

About

No One ElseHelped

Can't writevery well (or

spell!)

The Reasons for SMEs not having an Updated Blog (According to their Marketing Heads)

There were also some interesting differences

between male and female marketers….

23% of males said they ran out of topic ideas for their blog…

…but only 12%

of females did

26% of females claimed the fact that no one helped out was a reason they did not have an updated blog…

…but only 14% of males did

26% of males used the excuse of not

being able to write (or spell)

for why they didn’t have an updated blog…

…but only 14% of females did

34%

29%

23%

14%

26%

30%

26%

12%

26%

14%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Don’t See The Point in a Blog

Not EnoughTime

Ran Out ofTopics to Write

About

No One ElseHelped

Can't write verywell (or spell!)

The Reasons Given by Male and Female Marketers for Why They Don't Have an Updated Blog

Male Female

so what can be done about it?

Businesses essentially

have 2 choices

when it comes

to blogging…

option 1 (the cop-out)

Just give up. A dead blog looks so much worse than not having one at all – so if you can’t keep your blog updated, it’s time to bin it.

option 2 (the better choice)

Commit to your blog. Force yourself

to write. Get your colleagues involved to help you. And

use a tool like passle to make it much,

much easier.

For more blogging statistics, facts and tips, or to find out how to

make business blogging better and easier, please visit:

www.passle.net