INFOGRAPHICS OF WHY SHOLUD WE

USE SOCIAL MEDIA-FACEBOOK

Facebook a legendary name in the world of social media,

which is used by almost everyone in this world. Many other

social media websites like orkut, Google plus etc. tried to

give competition but they were not even close to Facebook

unfortunately they all failed. Facebook being a giant organi-

zation under the guidance of exceptional mind, strategic

planner, highly experimental and a visionary Mark Zucker-

berg flourishing at unbelievable numbers. As he always

wants to be at top, either he kills the competitors or buy

them.

Revenue: US$ 8 Billion

Net Income: US$ 1.5

Billion

USE SHARE, LIKE, COMMENT AND GAIN A LOT OF

MARKET SHARE

ADVANTAGES

OF

USING

SOCIAL

MEDIA

Business

Promotion

Crowd Funding

Social Presence

Entertainment

Building Contacts

Source Of Learning Source Of

Revenue Generation

EXAMPLES OF BEST SOCIAL MEDIA CAMPAIGNS

WESTJET

CHRIST-

MAS

MIRACLE

Views on YouTube

600% increase

300% Subscription

Increase

200% more social

media presence

Engagement with

consumers 150%

100 million+ Views

on YouTube

16, 000+ retweets

20,000+ Facebook

Likes

100% more social

media presence

OREO’S

SUPER

BOWL

TWEET

S M

O E

C D

I I

A A

L

Approx. 1 lac ac-

counts reached

3.5 Million Facebook

fan following

Every Tweet got 20-

30 Retweets

3.8 Million people

participated

Sales increased by

12%

1.26 Billion PR

impressions

955 Million Face-

book impressions

DO US A

FLAVOUR

BY

FRITO-LAY

BOURNVILLE

DELIGHT

TAPE-A-

TWEET

S M

O E

C D

I I

A A

L

A million impression

generated

Social Media has become part of our daily life. Its like Oreo during breakfast, Lays for snacks and Airtel to communicate.