why should i work for you? (the evp)
TRANSCRIPT
Companies with a strong EVP are
2 x as likely to report on achieving financial performance significantly above their peers
– Tower Watson 2012-13 Talent Management & Rewards Study
Value proposition is a statement of
the unique benefits delivered by your offering to a
target customer
Place to start Product: what you are building
Passion: why you are building it
People: who you are building it with
Purpose: where do you hope this leads