why service design matters (for us)

17
WHY DESIGN SERVICE MATTERS (FOR US)

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Page 1: Why Service Design Matters (For Us)

WHYDESIGNSERVICE MATTERS

(FOR US)

Page 2: Why Service Design Matters (For Us)

InteractionDesign?

Page 3: Why Service Design Matters (For Us)

InteractionDesign?

CAR2GO App

Page 4: Why Service Design Matters (For Us)

Locate/Enter

Boarding

Drive

Refuel

Example - Car2Go

Support

Disembark

Page 5: Why Service Design Matters (For Us)

Service Design

Product

Page 6: Why Service Design Matters (For Us)

Service Design

ProductService

Page 7: Why Service Design Matters (For Us)

Service Design

User Centered- Holistic- Interdisciplinary

Page 8: Why Service Design Matters (For Us)

Service Design - Process

Exploration

Creation

Reflection

Implementation

Page 9: Why Service Design Matters (For Us)

Service Design - Tools

Exploration Creation Reflection

CULTURAL PROBES

CONTEXTUAL INTERVIEWS

A DAY IN THE LIFE

SERVICE PROTOTYPES

SERVICE BLUEPRINT

SERVICE WALKTROUGH

SERVICESTAGING

STORYBOARDS

Page 10: Why Service Design Matters (For Us)

WORKSHOP TIME

Page 11: Why Service Design Matters (For Us)

Contextual Interview

5Min.

Befragt euren Experten zum Thema Schießbude auf dem Jahrmarkt.Notiert euch die gewonnen Erkenntnisse (Insights).

Bsp: Dennis geht zur Schießbude um Preise zu gewinnen.

Page 12: Why Service Design Matters (For Us)

Contextual Interview

5Min.

Formuliert aus den gewonnen Erkenntnisse mögliche Bedürfnisse.

Bsp: Dennis möchte sich beweisen und dafür belohnt werden.

Page 13: Why Service Design Matters (For Us)
Page 14: Why Service Design Matters (For Us)

Service Walkthrough

15Min.

Zeichnet den Grundriss eurer Attraktion. Beachtet den gesamten Prozess und die Bedürfnisse eures Interviewpartners. Wie gestaltet sich der Service?

Page 15: Why Service Design Matters (For Us)

Service Walkthrough

5Min.

Zeigt eure Idee her: Lauft mit eurer Figur die einzelnen Stationen ab und beschreibt wie die Touchpoints aussehen und wie die Interaktion aussieht.

Page 16: Why Service Design Matters (For Us)

Der Service Design Gedanke

Page 17: Why Service Design Matters (For Us)

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