why seo for social media nataliya yakushev sri nagubandi
DESCRIPTION
Lean why SEO is important for Social Media and where to go and get results.TRANSCRIPT
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SEO for Social Media
By: Nataliya Yakushev & Sri Nagubandi
http://www.srinagubandi.com ([email protected])
http://webmill.blogspot.com
Twitter:
@srinagubandi
@verysocial
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Agenda
• How Can Social Media Help Your SEO Goals?• How Can SEO Can Help Your Social Media Campaigns?
SEO + Social Media =
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Social Media + SEO
http://sncr.org/wp-content/uploads/2008/08/new-influencers-study.pdf
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Social Media Can GenerateTop Rankings
Search Engines Like Social Media Sites! Social News SitesBookmarkingBlogsCommunity ForumsSocial Networking SitesWikiSocial Shopping SitesSocial Search Sites
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Wiki
Forum
Forum
Social Shopping
Social News
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Social News Sites• Digg• Reddit• Mixx
Google can rate Digg results above
all other news sources
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Bookmarking
• Delicious
• Furl
• Blinklist
• Folkd
• NetVous
• Simpy
Backflip Mister-Wong Bibsonomy LinkaGoGo Spurl Feedmarker MyLinkVault Connectedy SpotBack MyVmarks A1 Webmarks OYAX TeDigo MyPIP SyncOne Yattle Space-Ed
:
No-Follow Tag, but get you rankings in
natural search
Do-Follow Tags, Gets you the link juice
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Blogs• Blogs that are updated regularly can rank well in Google
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BlogsReasons to use the WordPress Platform:• Engines loves WordPress!
• WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third
party plugins and hacks which can be used for SEO. • Ultimate Tagging Ability • Ultimate link control (do-follow or no-follow plug-ins)• You can host your own domain and control all data• It’s FREE!
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Community Forums
• Engines like Social Networks and Forums for fresh content
• Depends on the forum engine it can get ranked very well and quick
• Great potential exposure to rank well for:• Product Names• Brand names• Personal Brand
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Social Networking Sites: The Possibilities
Wiki
Corporate Blogs
FaceBookPage
Social Network
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Optimizing Social Networking for SEO
1. Be consistent Same Name, Same Brand, Same Logo/Icon/Picture
2. Optimize for one-two keywords (brand name, product name, campaign name, your personal name, etc)
3. Reserve your selected keyword on every social network
4. Set up RSS feed or use a aggregator like ping.fm
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Optimizing Social Networking for SEO
Wikis often top search results and gets quality traffic
1. Update your Wiki often
2. Build a community that will contribute
3. Promote your Wiki
4. Keep it of the highest quality
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Optimizing Social Networking for SEO
Social Shopping Sites• Kaboodle.com• Thisnext.com• Polyvore.com• Wists.com• Wishpot.com• StyleHive.com• Osoyou.com• Etsy.com
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Social Shopping Sites
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Social Search Sites
People powered search engines are mixing social media and search
1. Use a consistent profile name2. Select a niche or your area of expertise to answer questions3. Participate often4. Don’t spread yourself too thin; find the right social search site and stick with
it5. Be prepared for negative comments/feedback and aggressive spamy
competitors/posts
http://mashable.com/2007/08/27/social-search/ - 40+ social search engines
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What To Do• Optimize Your Website for Social Media• Make Sharing and Bookmarking easy and smart (buttons, widgets,
links – visible call to action). Create a custom bookmark widget tailored for your niche.
• Offer RSS • Apply SEO basics to every piece of the content on your site• Optimize Title, URL and Copy for keywords• Secure Links without <no follow> attribute• Try to get a compelling content that will secure you natural; back-
links• Have fun!• Be Social!• Engage!• Be Polite & Courteous!
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What to Do
• Have fun!
• Be Social!
• Engage!
• Be Polite & Courteous!
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