Why Schema.org?

Report from the 2013 International Conference on Dublin Core and

Metadata Applications

Marlene van BallegooieUniversity of Toronto Libraries

October 25, 2013

• Special half-day session to introduce Schema.org and reflect on how it is being approached by those concerned with bibliographic and other forms of domain specific data.

• Moderated by Richard Wallis, Technology Evangelist, OCLC

• Special guests: Dan Brickley (Google), Charles McCathie Nevile (Yandex), Antoine Isaac (Europeana), Gildas Illien (BnF)

Why Schema.org?Why Schema.org?

• Schema.org is a vocabulary used to describe things on the web.

• Aims to improve the web by creating a structured data markup schema supported by major search engines.

• Primary usage is for annotating existing Web content.

• Schema.org can be considered an approach to Linked Data.

What is Schema.org?

• Launched in June 2011• Collaborative effort between:

What is Schema.org?

• Designed for extremely mainstream, mass market adoption.

Book

Name

Author

PublisherPub DateLanguage

ISBN

Schema Bib Extend Community Group

The mission of this group is to discuss and prepare proposal(s) for extending Schema.org schemas for the improved representation of bibliographic information markup and sharing. The group will seek consensus around, and support for, proposal(s) to the W3C WebSchemas Group. This Community Group will not, itself, produce technical specifications.

What can it do for libraries?

OCLC ‘Perceptions of Libraries, 2010’

Bibliotheque Nationale de FranceReport that over 80% of their users come from a search engine.

Where Are Our Users?

“We will provide leadership in the library and archives community to address profound changes taking place in the scholarly environment, and will be a partner of choice for the University’s world class researchers who impact the world through the furthering of knowledge discovery and the development of new ideas.”

Charting our Future: A Strategic Plan for the University of Toronto Libraries 2013-2018.

UTL Strategic Plan

• We need to be where our users are.• Google does not understand: MARC,

ISBD, RDA, Z39.50, etc.• Google does understand Schema.org• Let’s start playing together!

Schema.org

UTL

Google

Schema.org and Libraries

Thank you!Questions?