why review your branding?
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Looking at why branding is important to HETRANSCRIPT
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Why would a successfuluniversity review its brand?
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However, market research undertaken by the University
of Southampton showed public perception did not
reflect this.
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The brand is not the logo.
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“Universities are not very good at selling themselves because
they have never had to.”Chapleo, C. 2007 Barriers to brand building in UK universities
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One in five postgraduates that declined a place at this university
did so because of its perceived reputation and prestige in
comparison to other institutions.Source, 2008 Postgraduate online survey - University of Bath