why people hate your website
DESCRIPTION
No one sets out to create a website which turns off visitors and search engines, but all too often that is the end result. Learn how to avoid these common mistakes.TRANSCRIPT
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
WHY PEOPLE HATE YOUR WEBSITE
![Page 2: Why people hate your website](https://reader036.vdocuments.mx/reader036/viewer/2022082920/5552619fb4c9052e1f8b4ca0/html5/thumbnails/2.jpg)
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
COMMON MISTAKES
• Design• Content• Conversion• Search
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - BAD FIRST IMPRESSION
• Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks• Slow Loading Pictures• Too Much, Too Much, Too Much• Unreadable Text on Dark Backgrounds• Outdated Designs
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - PROSPECTS GET LOST
• Confusing Navigation• Assuming Everyone Thinks the Same• Hard to Find Information• Incomplete Contact Information
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN – DOESN’T LOOK GOOD EVERYWHERE
• Failed to Use Responsive Design–Monitors come in all shapes and
sizes–Mobile, Mobile, Mobile
• Mobile Sites vs Responsive Design
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: IT’S WHAT’S ON THE INSIDE
• “You” centered content• No resources• Impersonal content• Stale content
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: SHOWING OFF
• Technical jargon• Graduate level text• Long answers when a short one will suffice
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: POOR USE OF MEDIA
• Irrelevant or overused images• Unlawful use of images• No mulitmedia
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: YOU DON’T CARE
• Grammar and Spelling• Broken Links• Nothing new
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: IF YOU BUILD IT.
• Too Many Key Words• Irrelevant Tags or Key Words• Repetitive Page Titles and Meta Tags• No Page Titles, Slugs or Headers• Inconsistent Citations
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: MORE TURN OFFS
• Frame structure• Old content• Unlabeled pictures• Duplicate content• Thin content
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: ARE YOU FRIENDLY?
• Nothing for Visitors to Do• No Clear Calls to Action• No Acknowledgement of Different Learning
Styles• No Way to Share• No Response
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: COMING ON TOO STRONG
• Asking Too Much• Inappropriate Social Media Integration
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: TRAFFIC METRICS
• Evaluate Traffic Sources• Focus on Relevant Key Words• Examine Bounce Rates
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: MORE THAN TRAFFIC
• Evaluate Conversion• Track Inquiries and Sales• Watch Your Search Rankings
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
TAKE CONTROL: IT IS YOUR WEB SITE
• Own your domain• Know hosting passwords• Plan for updates
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www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
LORRAINE BALL@roundpeg | @lorraineball | www.facebook.com/roundpegIndy