why passion should guide you - elliot jay stocks
TRANSCRIPT
Why Passion Should Guide You C O N F E S S I O N S O F A N A C C I D E N TA L B U S I N E S S M A N
Elliot Jay Stocks elliotjaystocks.com @elliotjaystocks
Hello, my name is Elliot
Co-founder of Lagom magazine Founder of 8 Faces magazine Music-maker as Other Form
(Former Creative Director of Adobe Typekit)
1 A Bit of Background
2 Business-y Thing One: Going Independent
3 Business-y Thing Two: 8 Faces
ia.net/blog/the-web-is-all-about-typography-period
elliotjaystocks.com/blog/the-fine-flourish-of-the-ligature
elliotjaystocks.com/blog/expert-subsets-for-css-in-123
elliotjaystocks.com/blog/say-it-with-a-swash
elliotjaystocks.com/blog/stylesets
4 Business-y Thing Three: Viewport Industries
5 Business-y Thing Four: Lagom
readlagom.com
Van de Graaf Canon
Van de Graaf Canon
Van de Graaf Canon
Van de Graaf Canon
Rosarivo’s Gutenberg Canon
Rosarivo’s Gutenberg Canon
Rosarivo’s Gutenberg Canon + Van de Graaf Canon
retinart.net/graphic-design/secret-law-of-page-harmony
besquare.me/session/antiphonal-geometry
6 Business-y Thing Five: Going Independent… Again
Product work
Client work
Product work: Lagom
Client work
Product work: 8 Faces book
Product work
Client work
Client work:
standard
Client work:
retainer
Product work
elliotjaystocks.com/blog/working-for-half-a-day-to-be-more-productive
Have a side project!
Have a side project!
— To work with your friends — To escape from your day job — To fulfil your own needs — To help people out — To promote yourself — To have fun
Have a side project!
— To work with your friends — To escape from your day job — To fulfil your own needs — To help people out — To promote yourself — To have fun — To create a new business?
7 Lagom’s Extremely Complicated & Top Secret Business Plan
7 Lagom’s Extremely Complicated & Top Secret Business Plan ;)
Money out ——— Printing costs Contributor costs Misc. (travel, research, etc.)
Money in ——— Partnerships Unit sales
Money out ——— Printing costs Contributor costs Misc. (travel, research, etc.)
Money in ——— Partnerships Unit sales
Money out ——— Printing costs Contributor costs Misc. (travel, research, etc.)
Money in ——— Partnerships Unit sales
Profit
8 A Sort of Conclusion
“Profit”
Make lots if money, because the things you love to do won't pay very much.”
~ John Maeda, paraphrased, speaking at Brooklyn Beta
“
Photo by Marc Thiele
It’s okay to make money.
A sustainable business is a business that is able to make enough money to pay the people who create the product.
It’s okay to make money.
A sustainable business is a business that is able to make enough* money to pay the people who create the product.
* That bit is up to you.
As long as there is something offered, I consider it a nod of respect — and that’s all I need.”
~ Lagom contributor
“£
Typically we judge success on impression-based metrics, but I look more towards expression-based metrics: how much do people actually care about it?”
~ Ian Coyle, 8 Faces #1
“
Traditional business = making money
Traditional business = making money
My business = doing what I love
“Businessman”
?“Businessman”Lover
T H E R E A L C O N C L U S I O N :
Money should be an enabler; a by-product of doing what you love, not the end goal.
Thank you!
elliotjaystocks.com @elliotjaystocks
A special thank you to Yggdrasil attendees:
Get 25% off any Lagom order (including subscriptions) using promo code worldtree
readlagom.com/shop @readlagom