why open innovation offers opportunities for startups
Post on 19-Oct-2014
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Big corporations have no choices : they must open up their innovation process to startups. Startups can count on new opportunities. If a risk exists to be stolen one's ideas, some careful practices help to reduce it as much as possible.TRANSCRIPT
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Open innovation :inevitable
process or best way to get your ideas stolen ?
Key success factors forbetter technology transfer
Marseille, April 2nd 2012
Jean-Yves HuwartGlobal Enterprise
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Table of contents
1. Open innnovation is not new 2. Why open innovation with
startups is becoming critical for bigger companies
3. Sharing without the stress to be stolen
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1. Open innovation is not new
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Decades long, innovation was a locked in process
Source : Wikimedia
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Openness in the innovation system appeared with the trading of patents/IP
The Patents Office in Washington DC
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Later, companies and universities joined forces to conduct research programs
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Science Parks and clusters then surfaced
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Nowadays, innovation is shifting outwards, especially to Tier 1 suppliers
Amazon, Nintendo or Apple, a.o., are major customersof the Taïwanese group Foxconn (Original design manufacturers)
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Industrial companies outsource innovation to sub-system manufacturers
Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787
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Innovation migrates to business partnerships with smaller players
Example : Procter & Gamble
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Enterprise 2.0 widens open innovation dynamics to new contributors
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2. Why open innovation with startups is becoming critical for bigger companies
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Shortening of the innovation cycles
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A rising complexity
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No clear correlation between level of R&D spendings and innovation impact
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Free global information and communication tools
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A much higher unpredictability which increases organisation’s fragility
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So, bigger companies need more agility through partnering with startups
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3. Sharing innovation without the stress to be stolen
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Pick up what’s critical and open for the rest
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Define the sharing menu and conditions before filling in the plates
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Build trust based human relationships
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“Born big” or build your global innovation footprint from scratch
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Flickr : Village at Sandhill
Put innovation closer to customers and markets
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Protection comes from speed
Flickr Aden29
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Jim Whitehurst, CEO Red Hat
Build platfom approaches
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Thank You !
Jean-Yves HuwartGlobal Enterprise
Twitter : @JeanYveswww.global-enterprise.bizhttp://www.slideshare.net/
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