why online wins - old vs new economy
TRANSCRIPT
![Page 1: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/1.jpg)
ONLINE BY GÜNTHER HASLBECK
OVENGA MEDIA
WINS
WHY
![Page 2: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/2.jpg)
THIS IS WHY NEW ECONOMY WINS OVER OLD
ECONOMY
![Page 3: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/3.jpg)
OLD ECONOMY
IF YOU GO TO A JOB INTERVIEW AT AN OLD ECOMOMY COMPANY THEY TELL YOU SOMETHING LIKE THIS:
![Page 4: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/4.jpg)
WE READ THE LATEST MAGAZINE
SO WE ALSO NEED SOMEONE WHO....
![Page 5: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/5.jpg)
OFFICE FAR AWAY
AND YOU GET A NICE OFFICE „SOMEWHERE“
![Page 6: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/6.jpg)
LOT OF MONEY
AND A HUUUUGEEE BUDGET
![Page 7: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/7.jpg)
THIS IS WHAT YOU GET IN
2015!
![Page 8: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/8.jpg)
TRENDS THEY READ MAGAZINES!""THEY READ !PRINT! AND TALK ABOUT *ONLINE* > THATS CRAZY
![Page 9: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/9.jpg)
KNOWLEDGE
THEY DO NOT TRUST YOU AND YOUR EXPERIENCE > THEY KNOW BETTER AND THEY „INVITE“
![Page 10: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/10.jpg)
YOUR OFFICE
IS AN OLD WINDOWS MACHINE WHO IS SLOWER THAN YOUR NEIGHBOURS GRANDMAM....
![Page 11: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/11.jpg)
YOUR BUDGET
IS IN FACT: 0 OR IN WORDS: NOTHING
![Page 12: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/12.jpg)
WHAT THEY DO NOT UNDERSTAND
![Page 13: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/13.jpg)
WEB-STARTUPS ARE OFTEN NOT SMALL OFFICES IN DARK SMALL ROOMS.... TEENS WHO WORK ON SOMETHING...
![Page 14: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/14.jpg)
THEY ARE ARMYS WHO WORK IN HUNDRETS IN SUPER DUPER NICE OFFICES
![Page 15: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/15.jpg)
HUNDRETS OF PEOPLE ARE WORKING FOR ONE ONLINE TOPIC AND NOT JUST „1“ ECOMMERCE MANAGER WHO DOES NOT REALLY UNDERSTAND WHAT THE „OLD“ COMPANY IS SELLING
![Page 16: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/16.jpg)
THEY ARE WORKING 24H NO JOKE!
![Page 17: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/17.jpg)
BECAUSE THEY USING TEC - SKYPE / GOOGLE HANGOUT AND A - CLOUD PROJECT MANGEMENT TOOL
AND - ENGLISH ENABLES WORKFORCE AROUND THE GLOBE
![Page 18: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/18.jpg)
PLAN TODAY, FINISHED TOMORROW
THINK ABOUT SOMETHING IN EUROPE, WRITE IT DOWN LET DEVELOP IN EG USA + ASIA GO TO BED ARRIVE BACK IN OFFICE... IDEA IS ONLINE
![Page 19: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/19.jpg)
TOOLS THEY USE
![Page 20: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/20.jpg)
EXAMPLE
YOU DO NOT NEED A SOCIAL MEDIA MANAGER.... ALL YOU NEED IS THIS:
![Page 21: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/21.jpg)
THINK ABOUT A „STORY“
WHAT DO YOU WANT TO TRANSPORT TO YOUR CUSTOMERS... WHAT SHOULD IT MAKE WITH YOUR CUSTOMERS
![Page 22: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/22.jpg)
MAYBE CHECK TRENDS
USE TOOLS LIKE BUZZSUMO TO FIND OUT WHAT OTHERS WRITE AND HOW PEOPLE REACT
![Page 23: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/23.jpg)
BREAK STORY INTO PARTS
PART 1 PART 2
PART 3
![Page 24: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/24.jpg)
DO NOT HIRE AN EMPLOYEE
GO TO CROWDSOURCING PLATFORMS AND FIND SOMEONE WHO WRITES THE TEXTS PER PART...
![Page 25: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/25.jpg)
PUBLISH AT RIGHT DATE
USE TOOLS LIKE BUFFER TO PUBLISH THE PARTS AT THE RIGHT TIME
![Page 26: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/26.jpg)
PUBLISH AT RIGHT DATE
YOU CAN PUT ALL PARTS ON ONE DAY INTO BUFFER AND TELL THE TOOL WHEN TO PUBLISH AND SO ON....
![Page 27: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/27.jpg)
PUBLISH AT RIGHT DATE
USE TOOLS LIKE SLACK AND JIRA TO KEEP TEAM AND STORIES TOGETHER
![Page 28: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/28.jpg)
WE LEARN
EVERYONE EVERYWHERE CAN WORK FOR YOU... BUT YOU NEED SOMEONE TO ORCHESTRATE ALL THAT PEOPLE / PARTS
![Page 29: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/29.jpg)
SO IF YOU ARE OLD ECONOMY
![Page 30: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/30.jpg)
LEAVE THEM ALONE
FIND SOMEONE WHO IS USED TO WORK THIS WAY AND GIVE HIM / HER TRUST, MONEY AND MOST IMPORTANT *CONFIDENCE* BUT LET THEY DO THEIR WORK HOW THEY ARE USED TO DO IT AND LEAVE THEM ALONE FOR A YEAR..
![Page 31: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/31.jpg)
YOU NEED HELP
![Page 32: why online wins - old vs new economy](https://reader034.vdocuments.mx/reader034/viewer/2022042818/55bab143bb61eb71058b4582/html5/thumbnails/32.jpg)
CHECK OUR WEBSITE
OVENGA MEDIA"CAN HELP
WWW.OVENGA-MEDIA.DE