Why not Campaign?

RHA 1st June 2011Peter CarrollWhy Not Campaign

Stopped planned duty rise in BudgetAchieved 1p reduction

• Average Haulier : 1 penny increase per litre adds £40,000 of costs per year

• April’s duty hike would have added £200,000

• UK Economy:• 95% of everything in business,

our homes and in shops has been on a lorry

• Fuel prices affect inflation and the economy's recovery

Pre Budget Campaign Aims

1.To force the Government to abandon increase in fuel duty

2. RESULT: Stopped planned duty rise and achieved 1p reduction

3.To put in place a fuel price stabiliser to keep fuel costs down for the long term

Post Budget Campaign Aims

1. No fuel duty rises in this Parliament

2. Parity with European fuel duty taxation

3. Setting up a Fair Fuel price stabiliser

Develop heavyweightCampaign Backing

No direct actionNo disruptive protestsNo confrontationNo alienation of the public

IndustryPublic

Develop heavyweightCampaign Backing

Multi Facet Communication

• Website• Social Networking• Media

– TV– Radio– National Press– Local Press

• On-line Petition• Downloadable Petition• Political Lobbying• PR

Brand Champion

Quentin Willson

BBC Radio KentBBC Radio Norfolk BBC Radio KentBBC Radio CambridgeshireBBC Radio YorkBBC Radio ManchesterBBC Radio KentCentral FM (Scotland)BBC Radio ScotlandBBC Radio NewcastleBBC Radio LeedsBBC Radio HumbersideBBC 1 South EastITV 1BBC 1Sky NewsBBC Radio ScotlandKey 103Kingdom FM

Media coverage in 1 day

BBC Radio LincolnshireBBC Radio Hereford & WorcesterBBC Radio NewcastleBBC Radio Three CountiesBBC Radio MerseysideBBC Radio BristolBBC Radio NewcastleBBC Radio MerseysideBBC Radio DevonBBC 1BBC Radio EssexBBC Radio LeicesterBBC Radio ScotlandLBC 97.3BBC Radio NewcastleBBC TeesBBC Radio WalesBBC Radio Coventry & WarwickshireBBC Radio Leeds

BBC Radio 4BBC Radio Norfolk BBC Radio NewcastleBBC Radio Coventry & WarwickshireSun FMBBC Radio Five LiveBBC Radio NewcastleBBC Radio NorthamptonshireBBC 1BBC Radio WalesBBC Radio 4BBC Radio Five LiveBBC Radio Sheffield

BBC Radio KentBBC Radio Five LiveLBC 97.3BBC Radio Five LiveLBC 97.3BBC News BBC Radio NewcastleBBC Radio NewcastleBBC Radio NewcastleBBC Radio Five LiveBBC Radio DevonBBC Radio Five LiveBBC Radio Five LiveBBC Radio ScotlandBBC Radio NewcastleBBC Radio Devon

Social Networking

28th March 2007 – Peter Carroll takes retired Gurkhas to see Ming Campbell leader of the Liberal Democrats28th March 2007 – Peter Carroll takes retired Gurkhas to see Ming Campbell leader of the Liberal Democrats

Images of the Gurkha Campaign

...businesses, charities and organisations all have a campaign within them so,

www.whynotcampaign.co.ukwww.fairfueluk.comwww.tigertime.info