why nobody gives a shit about your brand

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Page 1: Why Nobody Gives a Shit about Your Brand
Page 2: Why Nobody Gives a Shit about Your Brand

Entrepreneurs, innovators and artists rule the world.

Page 3: Why Nobody Gives a Shit about Your Brand

Yet few people even knowthe actual definition for the word:

Entrepreneur: A person who organizes and manages any enterprise, especially

a business, usually with considerableinitiative and risk.

[Random House Unabridged Dictionary]

Page 4: Why Nobody Gives a Shit about Your Brand

So, I was excited when I was presented with the honor of

speaking with Ande Lyons who is an inspired leader for entrepreneurs.

Page 5: Why Nobody Gives a Shit about Your Brand

In this interview, we spent almost an entire hour talking about:

Page 6: Why Nobody Gives a Shit about Your Brand

• waking up in the morning

Page 7: Why Nobody Gives a Shit about Your Brand

• the only workable definition of branding

Page 8: Why Nobody Gives a Shit about Your Brand

• knowledge vs. rules

Page 9: Why Nobody Gives a Shit about Your Brand

• branding for the legendary Joanna Vargas

Page 10: Why Nobody Gives a Shit about Your Brand

• being “dangerous”

Page 11: Why Nobody Gives a Shit about Your Brand

what to do about committees (and how they kill businesses faster than a roomful of politicians), and

Page 12: Why Nobody Gives a Shit about Your Brand

what to do with people who try to convince you that their opinion

of you is more valid thanyour opinion of you.

Page 13: Why Nobody Gives a Shit about Your Brand

Are you ready to start your revolutionFor further information, send any inquiries to

[email protected]