why nobody gives a shit about your brand
TRANSCRIPT
Entrepreneurs, innovators and artists rule the world.
Yet few people even knowthe actual definition for the word:
Entrepreneur: A person who organizes and manages any enterprise, especially
a business, usually with considerableinitiative and risk.
[Random House Unabridged Dictionary]
So, I was excited when I was presented with the honor of
speaking with Ande Lyons who is an inspired leader for entrepreneurs.
In this interview, we spent almost an entire hour talking about:
• waking up in the morning
• the only workable definition of branding
• knowledge vs. rules
• branding for the legendary Joanna Vargas
• being “dangerous”
what to do about committees (and how they kill businesses faster than a roomful of politicians), and
what to do with people who try to convince you that their opinion
of you is more valid thanyour opinion of you.
Are you ready to start your revolutionFor further information, send any inquiries to