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2/11/2014 Why NHTSA's car-to-car communications plan is game-changer for safety - latimes.com
http://www.latimes.com/business/autos/la-fi-hy-v2v-nthsa-safety-20140204,0,4410507.story#axzz2t258j9Xs 1/5
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By Jerry Hirsch
February 5, 2014 , 7:00 a.m.
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Why NHTSA's car-to-car communications plan isgame-changer for safety
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The decision by U.S. auto safety regulators to have
automakers build cars that talk to one another will turn out
to be one of the most cost-efficient safety initiatives in
automotive history.
Morgan Stanley analysts Ravi Shanker and Adam Jonas
estimate that the technology -- called vehicle-to-vehicle
communications -- will add as little as $100 to the cost of a
car but “will deliver a large portion of the $500 billion
accident savings that we estimate from autonomous vehicles,
sooner than expected,” the analysts wrote in a report to
investors.
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2/11/2014 Why NHTSA's car-to-car communications plan is game-changer for safety - latimes.com
http://www.latimes.com/business/autos/la-fi-hy-v2v-nthsa-safety-20140204,0,4410507.story#axzz2t258j9Xs 2/5
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On Monday, the Transportation Department said it would
begin to write the rules and standards for communications
between cars. Vehicles will tap a portion of the radio
spectrum to speak in short-range radio signals, trading
messages that would prevent accidents on a broad scale,
according to the National Highway Traffic Safety
Administration, a division of the Transportation
Department.
“We believe this is just the first step towards automated
active safety wherein the system will not only detect but also
prevent accidents on its own,” the analysts said.
Though some of the most advanced cars already use sensors
to detect cars or fixed objects ahead, and alert drivers and in
some cases trigger the brakes or make steering adjustments,
this would makes vehicles interactive safety stewards. A
stopped car could theoretically send a signal to warn another
car (and driver) that's speeding in its direction. Cars could
also engage in something like group discussions, exchanging
facts about speed, direction and traffic conditions as fast as
10 times a second.
“In its initial application, the technology will only alert the
driver but not automatically control the vehicle in situation
of imminent collision,” the analysts said. “We believe this is
just the first step towards automated active safety wherein
the system will not only detect but also prevent accidents on
its own.”
Although many automakers are experimenting with the
technology, the government needed to provide
manufacturers with a regulatory framework to move
forward, the analysts wrote.
NHTSA officials said they plan to have the rules and
standards written before President Obama leaves office in
early 2017.
Shanker and Jonas said that as V2V technology finds its way into cars, consumers “get used to the
technology and most importantly enable a vast network of information ready for a fully autonomous
car to use when it hits the road, by our estimate, before the end of the decade.”
The potential for saving lives is huge, U.S. Transportation Secretary Anthony Foxx said Monday. He
estimates that V2V communications could prevent about 80% of the more than 30,000 traffic
fatalities that occur in the U.S. annually.
"This is just the beginning of a revolution in roadway safety," Foxx said.
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Copy r ig h t © 2 01 4 , Los A n g eles Tim es
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