Why Native Mobile Apps are the Right

Choice for the Enterprise

• Brief Introduction – Jay Hall

• General information on mobility and general

thoughts on web versus native mobile apps

• Introduction to Nasrin Azari, Mobile Reach

president

• Discussion on the benefits of native apps

• Demo on rapid native app creation

• Nasrin summary

• Jay wrap-up and Q&A

2

Welcome!

• Mobility is a Revolution not an Evolution

• It is not a feature, it’s a new way of

doing business

• You have a process TODAY that is not

optimal

• Mobility needs to be a process

improvement, not a novelty or a nice-t0-

have

• The end user remains the most

important variable in the equation

3

The State of Enterprise Mobility

The cost of development is lower than for native

You can build a single app to run across multiple mobile device platforms

Updates and deployments will be easier and faster with a Web app

You don’t have to go thru app stores to get apps

There is no footprint (no application install / no cache data) on the mobile device

Licensing is typically unlimited

4

Arguments FOR Web Apps

• Native Apps are time-consuming to build Assuming that you need to build a separate app

for each mobile platform Assuming that you have to develop from scratch

• Expensive to update, maintain, and deploy Need to update multiple applications/platforms Dynamic environment requires frequent

changes• Need to hire / train developers on each specific

platform, and a unique skill set is required

5

Arguments AGAINST Native Apps

As you’ve just seen, there are a lot of reasons

why organizations choose Web Apps for the

Enterprise over Native Apps

But…

we are here today to show you why Native mobile apps are actually a

better choice in the Enterprise environment!

6

Native vs. Web for Enterprise

Do you currently believe that Web Apps are the way to go for mobilizing enterprise applications?

7

POLL!!

Nasrin Azari, President of Mobile ReachFrequent speaker on enterprise mobility20 years of experience in mobile computing

8

INTRODUCTION

• Differentiate Enterprise Mobile Apps from Consumer Mobile Apps

• Identify the Business Requirements for Enterprise Apps

• Characterize the benefits of Web Apps versus Native Apps

• Meeting Enterprise Needs with Native Apps• The Mobile Reach Answer / Solution • Product Demonstration• Summary and Take-Aways!

9

Native Apps for the Enterprise

• Consumer Apps Non-graphic-intensive Games, Social, News, Shopping,

Scheduling, Personal Productivity Driven by entertainment value, communication,

location• B2C: Business to Customer

Marketing, information access, customer service Driven by accessibility, ability to share information real-

time, etc• B2E: Business to Employee

Efficiency, Productivity, Information accuracy, tracking Driven by business needs: better decision-making,

more stream-lined/cost-effective processes, improved data capture, easier ways to complete tasks, faster or more accurate activities, improved access to real-time situational information, etc.

10

Different types of Mobile Apps

• Are Process Improvements Determine how mobile workers are doing their

job You have an existing process (it may be

manual) Design and implement a more efficient,

functional, higher quality process with mobile solutions

• An effective B2E mobile app MUST…1. Actually improve the process2. Actually be used

11

B2E Mobile Applications

• BYOD policies require the support of many mobile platforms

• Dynamic environments require frequent changes to mobile apps

• Mobile apps need to integrate well with backend systems

• Mobile apps need to be secure• Mobile apps need to improve a business process:

Improving Productivity Increasing Efficiency Making a task easier for end users Improving the quality of data captured Providing Real-time access to information

12

Enterprise App Requirements

Support a variety of mobile platforms

Be easily modified and deployed

Integrate smoothly with backend systems

Be secure

Improve business processes

Offer a good User Experience

Provide immediate response time (usable

offline)

13

Mobile Enterprise Apps MUST

• COPE: Code Once, Publish Everywhere Write/update once using HTML/5, Javascript Run the app via a webpage

• No Install / Download / Footprint Run within the existing Browser Immediate access to latest application functionality

• Unlimited Licensing Any number of users can access the application

All of these benefits are associated with keeping costs low … i.e. none are focused on

the end-user14

Benefits of Web Apps

• User Experience Ability to fully support the mobile end-user’s

needs/expectations• Access to Device capabilities

GPS, peripherals, audio control, etc• Better Security options

Avoid the dangers of HTML5 hacking and security holes• Offline Usage

Ability to work when no connectivity is available Better response time ALL the time No SPINNING circles or other WAITING icons

15

Benefits of Native Mobile Apps

Web-based mobile apps Support a variety of

mobile platforms Be easily modified and

deployed Integrate smoothly with

backend systems Be Secure Improve business

processes Offer a Good User

Experience Support Offline Usage

Native mobile apps

16

Comparison

KEY Meets Requirements

Well Somewhat Meets

Requirements Deficient

Support a variety of mobile platforms

Be easily modified and deployed

Integrate smoothly with backend systems

Be Secure Improve business

processes Offer a Good User

Experience Support Offline Usage

• You have a choice…1. Create a Web App, which is easier to

manage, but sacrifices user experience. Improvements in HTML5 (or 6, etc) eventually will help fill the gaps in:

Device-side functionality User experience Better offline capability

2. Choose the Native App route and find a tool to ease the development and support effort

Mobile Reach

17

Meeting enterprise needs

• Maintain all the Benefits of Native Mobile Apps

• Solve the complexities of Native Mobile Apps via: Creating and supporting a cross-platform app

development environment Support all backend applications Rapid mobile application development tool Enterprise App Store Ability to modify and scale as your business

grows Easy Licensing model18

The Mobile Reach Answer…

• Splitware AppStudio

• Splitware AppStore

• Splitware App Templates

• Splitware Plug-in SDK

• Splitware Security

19

MR Splitware Mobility Platform

PRODUCT DEMONSTRATION!!

• Build and deploy an app in minutes• Iterate and redeploy just as quickly• Support cross-platform mobile devices• Support multiple backend applications

20

MR Splitware Mobility Platform

Support a variety of mobile

platforms

Are easily modified and deployed

Integrate smoothly with backend

systems

Are Secure

Improve business processes

Provide a Good User Experience

Support Offline Usage21

Mobile Reach Enterprise Apps:

KEY Meets Requirements

Well Somewhat Meets

Requirements Deficient

• Goal 1: eliminate / minimize the complexities around the development and support of enterprise native mobile apps. Rapid cross-platform native mobile app development:

ability to write and deploy an app in minutes, hours, or days, depending on complexity.

COPE: design and build functionality for a mobile app ONCE and publish natively to all mobile platforms

• Goal 2: retain all of the UI advantages of native mobile apps Rich functionality Use of device peripherals Highly secure Immediate response time

22

Mobile Reach Roadmap

• Native Apps unarguably have: Better User Experience Better Functionality Better, consistent, dependable Response Time

• Leading to… Better Processes Increased efficiencies Higher mobile user productivity

Native Apps ARE BETTER than Web Apps for the criteria that make Enterprise Applications successful: Improved Processes User Adoption

23

Why are Native Apps better?

• Enterprise Mobile Apps are created to: Improve an existing process

• In order to be Effective, the Enterprise Mobile App MUST Actually IMPROVE the Process Actually Be USED

• Native mobile apps naturally meet these two requirements BETTER than mobile Web apps

• The primary challenge of Native mobile apps is the amount of time and effort involved in the ongoing development and support Enterprise mobility is critical to your business

success Writing mobile apps is not your core business Bring in experts who do this for a living!24

In Summary

• Lives and breathes enterprise mobility• Has been providing successful enterprise

mobile solutions for over 10 years• Understands what it takes to roll out and

support a successful implementation• Has current customers that have been

successfully using our products for 8 years!• Can scale with your business needs• Has the expertise to assist you through the

process• Has the tools that let YOU own the final

solution25

Mobile Reach

1. You have to do something

2. Regardless of what you do, you own it

3. Environment is changing rapidly – risk

4. Enterprise Mobility is like Cloud Computing

5. Users choose Native, IT Depts choose Web… What’s best for the business as a whole?

6. Mobile Reach allows you to take advantage of the benefits of native apps WITHOUT the pain

26

Take-Aways

• The rate of mobile OS evolution will outpace the slow rate at which HTML Web standards evolve, so native apps will continue to have access to more sophisticated capabilities.

• Native apps can support a wide range of security strategies, unlike HTML5 apps

27

Gartner Says…

• Thanks for joining us!• Questions?

?

28

Questions

• Mobile Reach Enterprise Mobility Webinar Series

Building Mobile Apps in Minutes

Analyzing and Implementing Effective Mobile

Workflow

Why Native Apps are the right choice for

Enterprise

Addressing Mobile Application

Security

Thursday, July 19

29

Thanks for Joining Us!