why mobile marketing for franchise chains
DESCRIPTION
Driving sales at franchise locations using integrated mobile marketing tools in a down economyTRANSCRIPT
- 1. Drive customers back What is Mobile Marketing ? Driving Sales To Your Locations Ola Ayeni,President Mobile Dialog
- 2. What is social media ? FB 250M,MM 263M
- 3. What is Mobile Marketing ?
- 4. Channels of Mobile
- MMS
- SMS
- Wap
- APP
- 5. How do you use new media tools to generate brand awareness
- 6. What is Mobile Marketing ? A simple targeted and measurable way to reach consumers directly to produce a one-on-one experience Reach consumers anywhere and anytime Text Freefood to 67463 Most cost effective direct marketing tool ever invented
- 7. (c) 2007 Text2store Mobile Source: CTIA Semi-Annual Wireless
Survey Text messaging is growing over 90% per year
- UNIVERSAL: 97% of all active cellular telephones in the U.S. and Canada have text-messaging capability
- EFFECTIVE: SMS based interactive campaigns experience response rates up to 70%
- VIRAL: 23% of SMS campaign messages are forwarded.
- MEASUREABLE: Messages are actionable and trackable through specific consumer replies.
- 8. Reach Over 95% of Cell Phone Users Some Mobile Data Over 80% of cell phone users respond to sms within an hour 89% of major brands will market on mobile by 2008 75 billion text messages sent in July 2008 Over 95% of mobile phone users can receive text messages on their cell phones
- 9. Some Mobile Facts..
- Reaches over 263 Million users
- 95% of all active cell phones in the USA can be reached using text messaging
- Experience response rate up to 70%
- Over 80% of consumers respond sms within an hour
- 75 billion text messages sent in July 2008, 160 % annual increase
- Over 84% of consumers will not leave home without it.
- 10. Mobile Marketing Benefits Confidential Mobile-Dialog can
drive significant improvements in acquisition, awareness, spend,
retention and profitability Franchisors Challenges
- Build awareness, education and confidence:
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- Brand Awareness
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- Increase Franchisees store sales, monitoring and tracking.
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- Corporate Messaging/Alerts
- High cost of traditional advertising to build awareness
- Keeping their customers engaged
- C ost-effective, proven sales driver
- Speed to market
- Shifting to Mobile saves you 500% over simple direct mail (no postage costs!)
- Proven increased response, on average 22 26% compared to direct mail
- Increase acquisition by 5-15%
- Knowledge, direct offer response
- Increased transaction size, typically 5-10%
- 11. How to use it Grow your customer base 15% Off of Your First Order with coupon code XCZXDED Drive repeat business Buy one and get price on the other with this offer code Increase business during slow times $3 Off Haircuts Weekdays 10AM 3PM Capitalize on seasonal or special events Monday Night Football: $8 Large Pizza
- 12. Text MDIALOG to 839863 Some Recommended Uses Of Mobile
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- Weekly local offers and hot product sales events at participating merchants location
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- Introduce a new location, product or service to customers
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- Suggest more relevant products and offers customer
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- Viral Marketing:
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- 13. Example: FANDANGO Confidential Client: Fandango Offer: Buy One Movie Ticket Get One Free Movie Ticket for The BreakUp Distribution: Nationwide sms & email delivery
- 14. Local offers at participating locations Dunkin Donuts
- 99 cents Lattes in Boston Dunkin Donut
- 20% increase in sales,
- 90% of respondents purchased other products
- 50% will buy Coffees and Lattes at Dunkin
- 15. Example: GAP Confidential Client: Gap Offer: $10 off Purchase of $50 or more. Show at Counter. Exp: 08/25/07 Promo code: 588 Distribution: Midwest region sms & email delivery
- 16. Contact Us
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- Mobile Dialog
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- Ola Ayeni
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- 630-709-6623
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- 1888-948-7775 x 4
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- [email_address]
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