why mobile apps and mobile websites work!

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Small Businesses and Mobil Why Your Business Needs a Mobile Experience

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Page 1: Why Mobile Apps and Mobile Websites Work!

Small Businesses and MobileWhy Your Business Needs a Mobile Experience

Page 2: Why Mobile Apps and Mobile Websites Work!
Page 3: Why Mobile Apps and Mobile Websites Work!

Company Business Logos

Page 4: Why Mobile Apps and Mobile Websites Work!

City Apps Mobile.com

Page 5: Why Mobile Apps and Mobile Websites Work!

Ebusiness Developments Inc.

• Duane Malanchuk• President • Ebusiness Developments Inc. • Home Business• Company started in July 2012• E-business Consultant / Mobile Web Developer• AAB Degree E-business Technology• Mechanic 25 years• F4 Fighter Mechanic USAF 1980 1984

Page 6: Why Mobile Apps and Mobile Websites Work!

• The growth of the mobile industry is incredible• In just over 3 years, over 20 billion apps have

been downloaded between iPhone and Android devices.

iPhone salesin millions

Mobile Industry

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Our Photoshop: Customized Work

Page 8: Why Mobile Apps and Mobile Websites Work!

Our Work: Downtown Toledo, OH

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Image: before Photoshop

Page 10: Why Mobile Apps and Mobile Websites Work!

Our Work: Creative Image after Photoshop

Page 11: Why Mobile Apps and Mobile Websites Work!

• Over 500,000,000 Android phones have been activated• Over 300,000,000 iPhones have been activated• Android owns 47% of the U.S. smartphone market• iPhone owns 29% of the U.S. smartphone market

Growing Numbers With Mobile

Page 12: Why Mobile Apps and Mobile Websites Work!

Why Mobile? FACT: Customers are using mobile to find your competition.

Page 13: Why Mobile Apps and Mobile Websites Work!

ARE YOU TURNING AWAY CUSTOMERS & CLIENTS ?

Jason Spero, head of Google’s global mobile sales and strategy says;

“72% of users say a mobile-friendly site is important to them, but a nearly

unanimous 96% have visited sites that aren’t. “

Page 14: Why Mobile Apps and Mobile Websites Work!

IS YOUR MOBILE WEBSITE USELESS ? IS IT USER FRIENDLY ?

OLD MOBILE WEBSITE NEW MOBILE WEBSITE

Hard To Read Content

No Tabs for Navigation Too Cluttered With Content

Tabs with 45 different Features to choose from

Custom Screen Designs for Every Mobile Phone

Features Like a Reservation System to Increase Your ROI

Page 15: Why Mobile Apps and Mobile Websites Work!

Mobile - FACT: Not having a mobile experience can lose you business

Page 16: Why Mobile Apps and Mobile Websites Work!

Losing Business

• Your Losing Business if Your Website is not Optimized for Mobile meaning:

Mobile Websites Mobile Apps

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Mobile Searches on Valentine’s Day

• Google released data in February 2013 showing that:– In the U.S., 62% of total searches for popular national chain restaurants on

Valentine’s Day occurred on high end mobile devices or tablets.

Page 18: Why Mobile Apps and Mobile Websites Work!

Why Mobile Apps?

• FACT: Your customers prefer apps over mobile websites.• Sources: comScore, Alexa, Flurry Analytics, 2012

Page 19: Why Mobile Apps and Mobile Websites Work!

Advantages of Mobile

• Employees can quickly share information and make decisions no matter where they are.

• Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build.

• Customized mobile app solutions can help your business explore new opportunities while the big boys are still trying to schedule meetings to discuss what a mobile app is.

Page 20: Why Mobile Apps and Mobile Websites Work!

Embrace the Technology

• The growth of mobile is great for small businesses but they need to embrace the technology and expand further.

• They need to develop QR codes, mobile websites, and mobile apps for their customers.

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Connect With Customers Anywhere

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4 Reasons Cont.

2. Drive Customers to the Store and Keep Them There• 70% of people contact a business after a search

on their mobile device• If your business’s mobile site appears among

search results, and is easy to browse, chances are good that you’ll be getting more store traffic and leads from it.

• If not, you may be somewhat invisible to customers that are out and about.

Page 23: Why Mobile Apps and Mobile Websites Work!

4 Reasons Cont.

3. Increase Productivity• Apps that allow your employees to

navigate, communicate, check inventory, and manage workflow can all make your business run more smoothly and efficiently

• Mobile apps can offer a quick way to enter data, take purchases, and accomplish other simple tasks.

Page 24: Why Mobile Apps and Mobile Websites Work!

4 Reasons Cont.

4. Avoid Lost Business and Get Recommendations• Bad mobile experiences are expensive to small

businesses.• 57% of users won’t recommend a business if

they don’t like the business’s mobile site.• 66% won’t return to the site if it gives them

trouble.• 40% will ultimately head on to a competitor site.

Page 25: Why Mobile Apps and Mobile Websites Work!

4 Reasons Cont.

4. Grow Your Business• Mobile search queries have grown by a

factor of five in the last two years.• Small businesses that go mobile ahead of

others can expect to enjoy a share of new business that is larger than their ordinary market share.

• Mobile represents a huge new arena of opportunity.

Page 26: Why Mobile Apps and Mobile Websites Work!

Android and Apple Dominating

• In March 2012 62.9% of new phone acquisitions were Smartphones

• Google had a share of 58%, while iPhones made up just over 26% of new smartphones

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E-Commerce

• Online shopping has been impacting brick-and-mortar sales, too, thanks to what comScore dubs showrooming.– Process of using offline retail stores to look at

products up close, then buying online.

Page 28: Why Mobile Apps and Mobile Websites Work!

Showrooming

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Why Mobile Apps?

• FACT: Your customers prefer apps over mobile websites.• Sources: comScore, Alexa, Flurry Analytics, 2012

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But I want a mobile website?

• We offer both a mobile app and a mobile website.• Appear in the iTunes App Store, Android Marketplace, and

mobilize your existing website.• Complete mobile marketing solution.

Page 31: Why Mobile Apps and Mobile Websites Work!

Why Our Company?

• We make mobilizing your business simple & pain free• We help bring in new business and repeat customers• We handle everything from start to finish• We’re mobile experts• We’re extremely affordable• We’re fast & easy to use

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Information

• App can display – Information on services– Restaurants menu (text or PDF)– All locations visible in Maps– One click calling– Events and more…

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Links to social networks

• Customers can link to your social media pages.

• Increase Facebook fans.

• Increase Twitter followers.

• Approximately 40% ofsocial media usersaccess their accountsthrough mobile devices

Page 34: Why Mobile Apps and Mobile Websites Work!

Loyalty Coupons

• GPS coupons– When at your location, customers

can ‘check in’ and receive bonuses.

• QR code coupons – Used to replace stamp cards.– Increase customer loyalty!

28% of customers reported thatthey are “Extremely Likely” toincrease their visits to a businessif they have a loyalty reward cardfor them. (Total Research Corp & Custom Marketing Corp’s LoyaltyMonitor Study)

Page 35: Why Mobile Apps and Mobile Websites Work!

Live Updating

• Take full control over your apps content!

• App can update– Display special events– Specials of the week/day– Loyalty coupons– Image gallery– Everything inside– the app!

Page 36: Why Mobile Apps and Mobile Websites Work!

Push Notifications

• Update your customers instantly– Special offers, updates, happy hours.

• Push notifications break the barrier between you and your customers.

– Included completely FREE.– Compare to SMS–texting planson average cost–~$200/month

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Many Other Great Features

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Poster with QR Codes that takesCustomers to the App in iTunes and Google

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• Professional app design & set up fee: $1500 $999 $399• Monthly hosting: fee and support: $99• UNLIMTED Push Notifications• UNLIMITED App Downloads• ~$50,000 Value – Seriously!

Our Pricing

Page 40: Why Mobile Apps and Mobile Websites Work!

How to get started

• Contact Us Anytime!

• Duane R. Malanchuk

• Call: (419) 902-9403

• Ebusiness Developments Inc.

• Email Us at: [email protected]